Tourism Management in Phu Hin Long Kran Nation Park, Phitsanulok

Abstract

Phu lom lo is biggest of Wild Himalaya Cherry destination of Thailand cover 3 provinces: Loei,
Phetchabun and Phisanuloke. The main problem is that many tourists come from January to February every
year to watch wild Himalaya cherry. Cause of problem are tourism management and environmental
destruction waste from tourism. The main objective is study on the model of tourism management.
Methodology use qualitative and quantitative and study with government, business, community and tourist
sector. The Result from quantitative method are tourist behavior are female tourists that 52.3 % and 46.2%
of the age range of travel between 25-34 years. The objective of travel is leisure that 55.8 %. Traveling with
friends that 50.8 % and 54.0% of travel with group size of 2-5 people. Stayed 2 day and one night that 43.3
%. Tourists use the car as their main vehicle traveled that 74.8 %. And the process of making a tourist
decision is to get the information from social media ( Factbook, Pantip) . Result from qualitative method. A
study of tourism management in Phu lum lo area can be divided into 4 parts. Part 1: Security Division. Part 2:

Marketing and Public Relations Division. Part 3 Travel Support Division and part 4 Travel and Activities
Agencies. The tourism management based on the needs of the community and under co-management concept.