Factors Related to Dressing Behavior Imitating Korean Entertainment Media among Undergraduate Students of a Faculty in Prince of Songkla University
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Abstract
This study was to investigate factors related to dressing behavior imitating Korean
enterta i nment media among undergraduate students of a faculty at Prince of Songkla University. The data were collected from 200 subjects, and data were analyzed using R Program to calculate Pearson’s Product Moment Correlation Coefficients and Linear Multiple Regression. The results of the study revealed three predictors of dressing behavior imitating Korean entertainment meadia among undergraduate students of a faculty at Prince of Songkla University with predictability at a significance level of .001 and .05, which included media receiving frequency (X2), attitude towards dressing behavior imitating Korean entertainment meadia (X4), and motivation in dressing behavior imitating Korean entertainment meadia (X5). Motivation in dressing behavior imitating Korean entertainment meadia (X5) had the highest level of relationship, and media receiving frequency (X2) was the lowest.
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