Demands of Tourists Toward Creative Tourism of Khlong Pa Payom and Khlong Ta Nar Basin Communities, Pattalung Province

Abstract

The purpose of the research article on Behavior and Demands of Tourists toward Creative Tourism of Khlong Pa Payom and Khlong Ta Nar Basin Communities, Pattalung Province were to study the personal factors that affect the demand for creative tourism, the travel behavior of tourists and the demand in the field of creative tourism. Focus group were conducted to gain the information about the creative tourism activities in the area. Questionnaires were used to collected data from 400 tourists in the attraction area in Phattalung province. The results of the study showed that the creative tourism activities which tourism interested to join most were the Food and Beverage activities, local handicrafts and product, local lifestyle and herb and agriculture.