The Potentiality for Community Economic Development of Mae Salong Nok Sub-District, Mae Fah Luang District, Chiang Rai Province

Abstract

This qualitative research article aims to study and develop manufacturing and manage production of the community. The data was collected from agriculturists, crafts people, tourists, community leaders, 30 governors’ representatives, and 15 tourists, using interviews, group discussion and participatory action research method. The findings concerning the product management and production capabilities of the community revealed that the consumption products people produced the most were rice and corn, while tea, coffee and cold weather fruits were the main crops for selling. The communities had managed their various products according to knowledge and skills inherited from their ancestors. Moreover, they were encouraged to develop manufacturing and manage production, attend non-chemical vegetable cultivation in order to reduce costs, increase revenue, and work for the second career. Moreover, the homemakers’ capability, especially for handiwork, was developed by creating the innovation of the product and process for group management. Meanwhile, tourism entrepreneurs developed their competencies in media production for public relations. Therefore, the models of community economic development were promoting agricultural products by cultivating non-chemical vegetables in five communities. Innovation model for one product and five labels were explored in the handicraft dimension and accounting, and cost calculation was developed in three homemaker groups, and seven actions for enhancing the entrepreneur’s potentiality to produce the media for public relations created in the tourism dimension.