A Comparison of Factors Affecting Monthly Rooms Rental around Chiang Mai Rajabhat University
Article Sidebar
Main Article Content
Abstract
This quantitative research article aimed to compare personal factors and other factors affecting decision making of students and workers to rent monthly rooms around Chiang Mai Rajabhat University. The questionnaires were collected from 600 samples. The non-probability was assigned by purposive sampling, quota sampling and accidental sampling. The data were analyzed by using frequency, percentage and Chi-square test. The results found that the samples were different from their ages, marital status, income, education, number of members per room, rental agreement period, choices available before making the decision and personal vehicles. The students and workers decided to rent a room by considering room factors differently on the issues of oldness and newness of the room and types of room available. They considered price factors differently on the issues of monthly rental rate, monthly internet usage fees, and late payment fees. While service provider factors differed on the issues of human relations or friendliness of service providers, advising and providing service information, and equal service standards. In addition, service and facility factors were also differently on the issues of closed-circuit television [CCTV] for security, internet connection availability, coin-operated washing machines, keycard system, and accommodation services for all professions and zoning room for students and workers.
Article Details
References
Kasikorn Research Center. (2018). Business ideas in 2019. Retrieved on May 30, 2019, from: https://www.kasikornbank.com/th/business/sme/KSMEKnowledge/article/KSMEAnalysis/Documents/Business-Trend-2019.pdf. (In Thai)
Apartment Business Trade Associate. (2018). About the association. Retrieved on May 30, 2019, from: http://abta.or.th. (In Thai)
Thai Apartments & Rooms Rental Trade Association. (2018). Objectives and regulations. Retrieved on May 30, 2019, from: http://www.tarasiam.com. (In Thai)
Kasikorn Research Center. (2017). How to invest successful in apartment building. Retrieved on May 30, 2019, from: https://www.kasikornbank.com/th/business/sme/KSMEKnowledge/ article/KSMEAnalysis/ Documents/Right-Investment-Apartment.pdf. (In Thai)
Policy and Planning Division, Chiang Mai Rajabhat University. (2016). Area plan. Retrieved on July 30, 2020, from: http://www.plan.cmru.ac.th/documents/univ/PlanArea.pdf. (In Thai)
Rungruangphon, W. (2009). Principles of marketing. (5th Ed.). Bangkok: Misterkopy (Thailand). (In Thai)
Smithikrai, C. (2013). Consumer behavior. (3rd Ed.). Bangkok: Chulalongkorn University Press. (In Thai)
Sukpatcharaporn, N., & Klunklin, P. (2019). Behavior of undergraduate students towards renting accommondations in Mueang Chiang Mai district. Journal of Graduate Research, 10(2), 213-227. (In Thai)
Sangsuwan, V., Phewngam, N., & Worawattanaparinya, S. (2017). Factors influencing the selection of a private residence for students of Kasetsart University Sriracha Campus. Journal of Technical Education Rajamangala University of Technology Thanyaburi, 5(2), 54-66. (In Thai)
Banchongjit, N., & Tochaiwat, K. (2013). The factors affecting the decision to rent a house around rangsit university. Proceeding of Built Environment Research Associates Conference, BERAC 4 (413-417). Pathum Thani: Faculty of Architecture and Planning, Thammasat University. (In Thai)
Theetanapat, S., & Pasunon, P. (2015). The factors affecting the decision to rent private dormitory of Silpakorn Unveristy Sanamchandra palace campus’s students. Veridian E-journal Slipakorn University: Humanities, Social Sciences and Arts, 8(2), 1440-1453. (In Thai)
Konpila, S., & Chai-amonphaisal, K. (2018). Marketing’s mix for decision to use service of dormitory in Tambon Chang Puek, Muang District, Chiang Mai Province. Journal of Graduate Research, 9(1), 201-215. (In Thai)
Imsorn, P., & Archarungroj, P. (2015). Factors affecting apartment rental behaviors of consumers in Phrakanong district, Bangkok. Srinakharinwirot Business Journal, 6(2), 134-144. (In Thai)
Cochran, W.G. (1977). Sampling techniques. (3rd Ed.). New York: John Wiley & Sons.
Pasunon, P. (2015). Validity of questionnaire for social science research. Journal of Social Sciences Srinakharinwirot University, 18(18). 375-396. (In Thai)
Ngammeesree, C., Khumboon, R., Chuasuwan, A., Tantivisethsak, P., & Wongsrisoontorn, S. (2017). Key success factors for dormitory business locating around universities in Bangkok Metropolitan Region. Suthiparithat, 31(97). 220-233. (In Thai)
Sawyerr, P.T., & Yusof, N.A. (2013). Student satisfaction with hostel facilities in Nigerian polytechnics. Journal of Facilities Management, 11(4). 306-322.
Singla, H.K., & Bendigiri, P. (2019). Factors affecting rentals of residential apartments in Pune, India: An empirical investigation. International Journal of Housing Markets and Analysis, 12(6). 1028-1054.