A Model for Agritourism of Chiang Saen Learning Center, Chiang Rai Province
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Abstract
The purpose of this research article was to study the model of agritourist activities of Chiang Saen Learning Center. This is a mixed research study. The data were collected by using evaluation forms of agro-tourism management potential, observation forms, and semi-structure in-depth interviews. The data were collected by using a focus group of stakeholders, content analysis, and in-depth interviews, totaling 20 informants. The data were validated using triangulation, analyzed for validity, and concluded with descriptive analysis. The research results revealed that overall, the potential of agricultural tourism shown in moderate level with score of 58.66. The learning center has developed agritourism by using an integrated farming system employing the principles of the sufficiency economy. 7 centers have been developed in terms of agritourist activity development with the tourists’ satisfaction being ranked the highest. Moreover, staff have knowledge and skills that contribute to the creation of tourism products. The Chiang Saen Learning Center has developed agritourist activities to encourage itself to be agricultural tourist destinations with effective tourist measures for Thais, foreigners and those interested. This is considered to be beneficial to the development of the center to be both academic and tourist destination of Chiang Saen District, Chiang Rai Province.
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