Impact of Dynamic Leadership and Competitive Strategies Affecting Operating Results: Case Study of Community Enterprise Leaders in Sakhon Nakhon Province
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Abstract
This research aims to study the effects of 1) dynamic leadership on competitive strategies and 2) competitive strategies on performance. Using the simple random sampling technique, 345 community enterprise entrepreneurs in Sakhon Nakhon Province was used as the samples in this study. The results revealed as follows. 1) Regarding the dynamic leadership effect (comprising creativity orientation and relationship improvement) on competitive strategies, the former could forecast the latter at 44.3 percent. 2) The results of the analysis of the competitive strategies (comprising capital leadership and differentiation) that had the effects on the performance, the strategies could forecast at 43.7 percent with the statistical significance. The research results reflect that people with the dynamic leadership has influenced the competitive strategies and the competitive strategies is considered as an important factor for better performance.
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