The Identity Development of Cultural Tourism Resources in Theparak Subdistrict Municipality to Promote a Modern and Sustainable Image
Article Sidebar
Main Article Content
Abstract
This research aims to (1) study and collect data on the story of and information about the community of Thepharak subdistrict municipality, (2) study the strengths and potentials of cultural tourism of Thepharak subdistrict municipality, (3) investigate guidelines for identity development of cultural tourism resources in Theparak subdistrict municipality to promote a modern and sustainable image. The study was muti-method research under the qualitative research paradigm of case study approach methodology collecting the data with in-depth interviews with 19 representatives of the local community and government sectors in Thepharak subdistrict municipality, along with the use of participation observation techniques, and focus group discussions with 18 people of government sectors. The results found that (1) the word "Thepharak" is originated from the words "Thep" and "rak" or "raksa," which relate to the order of reciting the Thep or angelic protectors of the area, followed by the release of forgotten Khmer art by the Thevada statue, (2) the potential of cultural tourism resouces consists of five main components; (2.1) tradition and activities, (2.2) food, (2.3) handiwork, (2.4) exported livestock, and (2.5) trade, and (3) the historical background of the name Thepharak is a crucial element in the tourism policy and economic development of the area from collaboration of entrepreneurs as well as designing tourism activities that benefit society; the original handiwork, local food menu, and environment protection.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
References
TAT Intelligence Center. (2023). Domestic tourism statistics 2022, October. TAT Review, 8(4), 19-34. (In Thai)
Committee of National Tourism Policy. (2023). The third national tourism development plan (2023 - 2027) resilience sustainability inclusive growth. Ministry of tourism and sports. (In Thai)
Butjindaves, T., & Chaimusik, S. (2022). The role of local government organization in promoting tourism in Phrapradaeng district Samut Prakan province. Phimoldhamma Research Institute Journal, 9(2), 83-94. (In Thai)
Thaweesaksri, K. (2022). The development of informative media to promote community- based tourism: A case study of local herbs’ information at Suan Pa Ked Nomklao Community, Bang Kachao, Samut Prakarn. TLA Research Journal, 15(2), 79-94. (In Thai)
Department of Local Administration. (2021). List of administrative organizations local across the country in English. Ministry of interior. (In Thai)
Jansuri, A., Prajak, J., & Suktawi, S. (2021). The guideline of promoting tourism components of Baan Sakla Community, Samutprakarn province. Udon Thani Rajabhat University, Journal of Humanities and Social Sciences, 10(2), 127- 142. (In Thai)
Lohapoontrakool, J. (2022). Community tourism development by identity study and publicizing : A case study of Bua-roi Temple, Bangsaothong district, Samutprakan province. Liberal Arts Review, 17(1), 1–14. (In Thai)
Chalakbang, W. (2017). Mixed method. Nakhon Phanom University Journal, 7(2), 124-132. (In Thai)
Starman, A. B. (2013). The case study as a type of qualitative research. Journal of Contemporary educational studies, 64(1), 28-43.
Chatakan, W. (2013). Policy research. Wichcha Journal Nakhon Si Thammarat Rajabhat University, 29(2), 1-8. (In Thai)
Macmillan, T. (1971). The Delphi technique. Paper presented at the annual meeting of the California Junior College Associations Committee on Research and Development. Monterey.
Taweephol, R. (2019). Thai homestay on identity management: a case study of Phetchaburi province and Prachuapkhirikhan province. research and development institute, Research and Development Journal Loei Rajabhat University, 14(48), 22-33. (In Thai)
Mayasari, M., & Antariksa, L. D. (2023). Cultural landscape of Minangkabau traditional settlement in Nagari Sijunjung traditional settlement. International Journal of Architecture, Arts and Applications, 9(1), 6- 13. doi: 10.11648/j.ijaaa.20230901.12.
Chakraborty, B. (2023). Perspective of tourism industry and geographical environment in Kalimpong, West Bengal. International Journal of Research Publication and Reviews, 4(1), 227-236.
Kachin, P. (2022). Thainess and the role of cultural capital and social capital in Thai tourism. Journal of Humanities and Social Sciences University of Phayao, 10(2), 1-22. (In Thai)
Hardi, S. S., & Fahri, J. (2023). Community as a medium for promoting cultural tourism (Study on ternate heritage society community). Journal of the Community Development in Asia, 6(1), 73-89.
Suwakhon Somphaiphithak. (2019). Reproduction and rebuilding of cultural identity of BAAN SAWADDHI Community lead to creative cultural tourism management. Journal of Liberal Arts and Management Science Kasetsart University, 6(2), 109-121. (In Thai)
Yodsurang, P., & Wiyati, W. (2023). Cultural heritage interpretation of old home and historic house in the old town of Nakhon Lampang. Journal of Architectural Planning Research and Studie, 19(2), 34-54. (In Thai)
Jurakhonovich, K. S. (2023). Socio-philosophical issues of national tourism and the rise of the international image of Uzbekistan. Web of Synergy: International Interdisciplinary Research Journal, 2(2), 458-463.