A Study of Consumer Demand for Safe Vegetable in Lom Sak District, Phetchabun Province.

Abstract

The purpose of this study was to study the determinants of demands affecting the decision to purchase safe vegetables of farmer groups in Lom Sak district, Phetchabun province. It was survey research by selecting a specific sample group by using random sampling method. Questionnaires were used to collect the data. The analysis was done by descriptive statistics and multiple regression. The study found that the factors determining the demands of safe vegetable consumption in Lom Sak district, Phetchabun province were income, price, preference, price of other related products, price expectation, information, government policies. All the factors are important at a high level. From the factors analysis affecting the demand by Stepwise method, it was found that factors of information, education, income, government policies, price of other related products, age and price influenced the price demands. There was a correlation in the same direction. However, the correlation of marriage status was inverse variable to price demand. The factors affecting income demands were information, income, price, price of safe vegetable, price expectation, income level, preference and taste influencing income demand in the same direction. Moreover, the factors affecting the cross demand were expectation of government policies, education, income, information, and age. These influenced the same direction. There was an inverse correlation between occupation and income demands and cross demands. For the policy determination of provincial development, the analysis results of the consumers interested in safe vegetables can be used to promote and educate the farmers of other districts to enhance opportunity of income increment.