Production Process Innovation for Pineapple Fiber Product Development
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Abstract
The objectives of this research were to 1) develop prototype products from pineapple fiber and 2) test satisfaction of prototype products made from pineapple fibers. This research used a mixed research method combining quantitative research with a participatory action research. A focus group was arranged to brainstorm ideas and suggestions on home decoration items made of pineapple fibers. The participants included 41 stakeholders from public and private sectors as well as those of a future target group. Concerning collection of data on market testing, it was undertaken by using online questionnaires. There were 4 aspects in the questionnaires: function, beauty, price, and sentimental value. 325 respondents included 22 foreigners and 303 Thais. For data analysis, they were frequency, percentage, mean, and standard deviation. The findings derived from the brainstorming revealed it should increase value adding to other aspects, in addition to pineapple fibers. This could be done, for example, through creating product concepts, creating various products based on customers’ age range, using other products to create stories or to encourage their uniqueness. For instance, for the products that showed community identity, a set of 5 products used for home decoration were created: a vase, a lamp, a curtain, a wallpaper and a set of placemats and glass coasters. Regarding the satisfaction data of the target customer groups, all product types were rated at high levels ranging from 3.88 – 4.38 with the standard deviation from 0.42 – 0.60.
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