“Manut-Pa”, “Manut-Loong”, “Dinosaur”, and “Tao-Lan-Pee”: Ageism towards Older Persons in Thai Social Listening
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Abstract
This study employs social listening as a research tool to analyze texts from popular social media platforms, including Twitter, Facebook, Instagram, YouTube and Pantip. Several keywords such as “มนุษย์ป้า” (Manut-Pa) and “มนุษย์ลุง” (Manut-Loong) were applied in the search. After obtaining the results from the search, the researchers conducted a content analysis to comprehend the contexts. The results of the study revealed the ageism presented in the social media in Thai contexts in negative and positive aspects. They can be categorized into five key themes, including 1) bodily changes (48.11 %), 2) beliefs and values (31.55 %), 3) thinking process (13.25 %), 4) social expectations (3.57 %), and 5) emotional control (3.51 %), respectively. This study sheds light on the ageism in Thai society as it appears online. Understanding this ageism helps raise awareness of the issues of stereotyping and discrimination towards older persons. Moreover, it assists in formulating strategies to reduce ageism and discrimination in society.
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