A Study of Speech Acts on Campaign Signs of Candidates for Members of House of Representatives during the 2023 Election in Yala City Municipality
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Abstract
This research aimed to study of speech acts on campaign signs of candidates for members of house of representatives in Yala City Municipality during the 2023 election. Employing a qualitative approach, this study utilized mobile phones to capture images and data on campaign signs. Content analysis technique was employed to categorize the discourse appearing on these campaign signs. The findings revealed that there were discourses on 209 campaign signs. A total of 274 words were analyzed, with the most common expressions being commissive speech (125 words) and directive speech (86 words), while the least common was expressive speech. This research sheds light on the primary objectives the members of the House of representative candidates aim to convey regarding their future actions for the populace. Additionally, it highlights the tactics employed in campaign signs within Yala City Municipality, particularly the use of compelling language to sway voters towards specific parties and members of the house of representative candidates.
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