The Analysis of Strengths and Weaknesses of Homestay in Thailand : The Approaches to Experience-based Tourism
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Abstract
This research has the main objectives: 1) to analyze the strengths of homestays in the tourism dimension by classifying them into different types of tourism to link them to experiential tourism, and 2) to analyze the problems and obstacles of homestays by classifying them into various issues. This research is a documentary research that examines homestays in Thailand over the past 10 years from the TCI and Google Scholar databases, and uses descriptive statistics, namely frequency and percentage, along with content analysis to analyze the data. The research results show that 1) the strengths of homestays in tourism dimension and their relationship with experiential tourism can be classified into 7 types: 1.1) community tourism, 1.2) religious tourism, 1.3) festival tourism, 1.4) food tourism, 1.5) health tourism, 1.6) agricultural tourism, and 1.7) nature tourism. 2) The problems and obstacles of homestays in Thailand can be divided into 3 categories: 2.1) homestay management, 2.2) personnel, and 2.3) homestay identity. The results of this research will be useful for relevant agencies to develop and promote homestay tourism along with experiential tourism to attract more tourists.
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