Visual Communication Design by Semiotic Analysis to Develop A New Image of Banton Seagrass Weaving Community Enterprise,
Article Sidebar
Main Article Content
Abstract
This research investigated the development and enhancement of product display visuals for Banton Seagrass Weaving Products. The study's objectives were 1) to design visual communication systems 2) to create a product display layout model and 3) to evaluate satisfaction with the new design image. Author analyzed qualitative data for defining design strategy from 1) OTOP Posters design focused on Midyear; Silpachep; City on 2010-2024 by Semiotic analysis. 2) Analyzed Visual Identities based on surveying by community participation; interview; and quantitative data analysis from questionnaires. With robust information was used to create design strategy of 3 design practice for product display and exhibition. For instance, Type 1. Pictorial iconic, Type 2. Narrative Illustration, Type 3. Geometric style. Finding was present Visual Identity, Image and color in type 1 got excellent result. Both logo and color in Type 1 and 2, Mean is not different. From the design practice results, author defined visual design prototype and applied to display and exhibition. Survey the target group satisfaction with the new visual communication strategy in OTOP City 2024, the grand local product trade fair in Thailand. The satisfaction of visitors was excellent. Result reveals the motivation of visitors who need to join in next event after they were interacted with new image. Average is 84.5. This research is specific about local development with visual communication design practice. The target group was interested in attending the trade fair after seeing the new image at 84.5 percent. This research is a specific guideline for developing knowledge about the image system and OTOP product display.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
References
Trade Policy and Strategy Office. (2024). Guidelines for OTOP Product Development. https://tpso.go.th/document/2404-0000000002. (In Thai)
Community Development Department. (2024) OTOP Product Selling Data for fiscal year 2024. https://logi.cdd.go.th/otop/cdd_report/otop_r06.php?year=2567
Sittisomboon, M., Sirijirakarn, V. J., & Sanorkorn, J. (2020). Concept of Corporate Image Building. Journal of Graduate School, Pitchayatat, Ubon Ratchathani Rajabhat University, 15(1), 149-160.
Guthrie, K. (2017). Nelson Visual Communication Design: VCE units 1–4. National Library of Australia Cataloguing.
Gunay, M. (2021). Design in Visual Communication. Art and Design Review, 9, 109-122. https://doi.org/10.4236/adr.2021.92010
David, M., & Hunt, J. (2017). Visual Communication Design: An Introduction to design concepts in everyday experience. Bloomsbury.
Ji, S., & Lin, P. S. (2022). Aesthetics of Sustainability: Research on the Design Strategies for Emotionally Durable Visual Communication Design. Sustainability, 14, 4649. https://doi.org/10.3390/su14084649
Roonreangjai, R. (2021). Community Participation in Graphic Design for communicating Brand Personality of Argo Forestry LANGSAT, Uttaradit Province. Academic Journal Uttaradit Rajabhat University, 17(1), 41-62.
Negahban, S. (2023). Graphic design for creating a visual identity of Shiraz’ Eram Botanical Garden. Grafica, 12(23), 65-74. https://doi.org/10.5565/rev/grafica.241.
Sarmento, T., & Brito, P. Q. (2020). Visual identity of cities: designers’ tools and meanings. Journal of Place Management and Development, 15(2), 182-201. https://doi.org/10.1108/JPMD-06-2020-0056
Thavewat, A., & Chartniyom, P. (2023). IDENTITY DESIGN FOR COMMERCIAL SPACE OF PRODUCTS AND MODIFICATION GUIDELINES FOLLOWING AREA SIZE. Journal of Social Science and Cultural, 7(11), 48-62.
Chareansinolarn, C. (2012). Semiotics Structuralism Post-Structuralism with Politic Science Education. Vipasa.
Bernard, M. (2005). Graphic Design as Communication. Routledge.
Boonmee, T. (2015). Saussure’s The revolution of Semiology: The road to post-modernism. Vipasa.
Ambrose, G., & Harris, P. (2009). The Fundamentals of Graphic Design. AVA Publishing.
Hembree, R. (2011). The Complete Graphic Designer: a guide to understanding graphics and visual communication. Rockport Publishers.
Tangcharean, V. (2002). Visual Arts. Odian Stores. (In Thai)
Pensasitorn, W. (2021). The Colors Reflect the Graphic Design Personality to Present the Selling Points of Convenience goods. Asian Creative Architecture, Art and Design, 33(2), 159-174.
Shikenobu, K. (1990). Color Image Scale. Kodansha Ltd.
Vanitbancha, K., & Vanitbancha, T. (2015). SPSS for Windows on Data Analysis. Chula Press.
Matuszynska, A. A.,Dzik, P., Michnik, J., & Polok, G. (2021). Visual Component of Destination Brands as a Tool for Communicating Sustainable Tourism Offers. Sustainability, 13(731), 1-17. https://doi.org/10.3390/su13020731
Intarangsri, A., & Teeraprapha, P. (2024). Community Graphic. Office of Contemporary Art and Culture. retrieved from https://anyflip.com/zspak/qrdr/basic (In Thai)
Nudang, S., Binder, W., Sompoangeon, S., & Busamsai V. (2024). The Study of Local Identity for Brand Design for Image-Building towards Consumer Acknowledgement: A Case Study of Bang Nang Lee Subdistrict, Amphawa District, Samut Songkhram Province. Parichart Journal, 37(2), 292-308. https://doi.org/10.55164/pactj.v37i2.267498 (In Thai)
Boonyadacho, N., & Khiaomang, K. (2019). City Branding: Uthai Thani City of Culture. Journal of Fine Arts, 11(1), 43-66. View of City Branding : Uthai Thani City of Culture.
Chinda, K. (2020). The study of consumer perception toward YALA OTOP packaging design development. Journal of Sustainable Tourism Development, 2(1), 1-12. (In Thai)
Dowcharoenporn, N., & Rumpungjit, R. (2023). The Brand and Package Designing for Product Promotion of Khao Kaeo Sri Somboon Sub-district Cluster for Sewing and Craft Community Enterprise in Thung Saliam District of Sukhothai Province. Journal of Roi Kaensarn Academi, 8(4), 174-191.
Klomklaen, A., Khongsricha, N., Jaroonchon, T., Dararat, R., & Russamejam, S. (2022). Graphic Design and Illustration for Cultural Communication Tourism in Ang-Thong province. RMUTK Journal of Liberal Arts, 4(1), 85-96. (In Thai)
Piyanonthasin, W. (2022). THE GUIDELINES OF THE DEVELOPMENT POTENTIAL FOR MANUFACTURING ONE TAMBON ONE (OTOP) PRODUCT OF ETHNIC ENTREPRENEURS GROUP IN MAE HONG SON PROVINCE. MSUDRU Journal, 4(5), 29-41.
Khongnawung, K. (2024). Improving the Commercial Competitive Potential of Entrepreneurs in the OTOP Product Manufacturing Group, Na Siao Subdistrict, Mueang District, Chaiyaphum Province. Journal of Local Governance and Innovation, 8(3), 187-204. https://doi.org/10.14456/jlgisrru.2024.59 (In Thai)
Chaisri, S., Promsiri, S., & Rungsinan, W. (2021). Potential Development of Community Enterprises’s Entrepreneurs (Quadrant D) of Pattani Province. Journal of Yala Rajabhat University, 18(1), 71-81.
Supanyo, V. (2024). LOCAL FISHING COMMUNITY IDENTITY TO GRAPHIC DESIGN FOR RCHITECTURAL MANAGEMENT OF BANG SARAY BEACH PARK AREA. Journal of Social Science and Cultural, 8(11), 110-121. (In Thai)
Laba, N. (2024). From image to identity icon: Discourses of organizational visual identity on Australian university homepages. Discourse & Communication, 18(5), 768-788. https://doi.org/10.1177/17504813241241662.
Wu, Y. Q., & Cheong, C. Y. M. (2022). Academic Visual Identity of Higher Education Institutions: A Multimodal Communication through Pictorial Representations. Journal of Language Studies, 22(2), 236-260. http://doi.org/10.17576/gema-2022-2202-13
