Food and Transnationalism of Thai immigrants in Brunei
Main Article Content
Abstract
Background and Objectives: Migration from Thailand to various regions has been an ongoing phenomenon and has been extensively studied in countries with a large population of Thai migrants. Thai communities abroad are often engaged in trade and food-related businesses, resulting in the widespread presence of Thai restaurants. However, migration to Brunei has received limited scholarly attention, particularly regarding the relationship between Thai migrants and the adaptation of food practices in the process of settlement. This article aims to: (1) examine how Thai migrants utilize food as a means of adaptation within Bruneian society; and (2) analyze the impact of Thai migration on Thai food culture in Brunei.
Methods: The study employs a qualitative research approach with a total of 20 participants, including government officials, experts, restaurant owners, food-related entrepreneurs, and Thai migrants residing in Brunei. Research methods comprise in-depth interviews, participant observation, and sensory analysis such as the examination of food presentation, aroma, and taste along with document and secondary data analysis.
Results: Findings reveal that food functions as a crucial tool for Thai migrants in adapting to life in Brunei within the context of transnationalism, wherein migrants maintain activities and connections between the country of origin and the host society. Food plays a significant role in facilitating both government and community-based migrant activities. Thai food adaptation manifests in three primary forms. First, the use of food to build networks among migrants for communication and engagement with institutions and within their community. Second, the use of shared culinary identity to foster social cohesion through community events and gatherings, in which food plays a central role. Third, the adaptation of Thai food as a means of livelihood through cooking for sale, operating Thai restaurants, or engaging in food-related enterprises.
Applicaion of this study: This finding can serve as a guideline for the government to support and promote Thai cuisine abroad, while fostering a nuanced understanding of culinary authenticity. These adaptive practices by migrants, reflecting the impacts of Thai migration, have influenced Thai culinary culture in Brunei, leading to modifications in food preparation, taste, presentation, and ingredients to align with Bruneian social norms, religious practices, and local preferences. Such adjustments pose challenges to the authenticity of traditional Thai cuisine.
Conclusion: Overall, the extensive adaptation of Thai food by the Thai community in Brunei has contributed to the global recognition and popularity of Thai cuisine, while simultaneously enhancing Brunei’s culinary diversity through the integration of international particularly Thai food.
Article Details

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
References
[1] Schiller, N. G., Basch, L., & Blanc-Szanton, C. (1992). Transnationalism: A New Analytic Framework for Understanding Migration. Annals of the New York Academy of Sciences, 645(1), 1-24. https://doi.org/10.1111/j.1749-6632.1992.tb33484.x
[2] Vertovec, S. & Cohen, R. (Eds.). (1999). Migration, Diaspora and Transnationalism. Edward Elgar Publishing Limited.
[3] Vertovec, S. (2009). Transnationalism. Routledge.
[4] Office of Labour Affairs, Royal Thai Embassy, Singapore. (2020). Guidebook for Thai Workers in Singapore. https://singapore.mol.go.th/wp-content/uploads/sites/15/2020/09/%E0%B8%84%E0%B8%B9%E0%B9%88%E0%B8%A1%E0%B8%B7%E0%B8%AD%E0%B9%81%E0%B8%A3%E0%B8%87%E0%B8%87%E0%B8%B2%E0%B8%99%E0%B9%84%E0%B8%97%E0%B8%A2%E0%B9%83%E0%B8%99%E0%B8%AA%E0%B8%B4%E0%B8%87%E0%B8%84%E0%B9%82%E0%B8%9B%E0%B8%A3%E0%B9%8C-%E0%B8%AD%E0%B8%B1%E0%B8%9E%E0%B9%80%E0%B8%94%E0%B8%97.pdf (In Thai)
[5] Ministry of Labor, Thailand. (2012, May 13). Malaysian Govt sets minimum wage. Retrieved on June 29, 2025 from https://www.mol.go.th/en/news/malaysian-govt-sets-minimum-wage
[6] Yahya, Q. (2021). Minimum wage in Brunei Darussalam -is it applicable?. [Research Project, Universiti Brunei Darussalam]. https://www.researchgate.net/publication/360232292_Research_Project_Minimum_wage_in_Brunei_Darussalam_-is_it_applicable
[7] Office of Labour Affairs, Royal Thai Embassy, Bandar Seri Begawan, Brunei. (2025, January 2). Trends and Opportunities of Thai Workers. Retrieved on June 29, 2025 from https://brunei.mol.go.th/situation/trends-and-opportunities-of-thai-workers (In Thai)
[8] King, V. T., & Knudsen, M. (2021). The Iban of Temburong: Migration, Adaptation and Identity in Brunei Darussalam. Institute of Asian Studies, Universiti Brunei Darussalam. https://ias.ubd.edu.bn/wp-content/uploads/2021/06/working_paper_series_65.pdf
[9] Robinson, K. (2021, December 17). Understanding Sharia: The Intersection of Islam and the Law. Council on Foreign Relations. Retrieved on June 29, 2025 from https://www.cfr.org/backgrounder/understanding-sharia-intersection-islam-and-law
[10] Keasberry, C. (2021). Local Social Media Responses to Sharia Law in Brunei. In H.M.Y. Ho & D. Deterding (Eds.). Engaging Modern Brunei: Research on language, literature, and culture. (pp. 255–267). Springer. https://doi.org/10.1007/978-981-33-4721-2_15
[11] Baka, D. (2004). Brunei Handbook. Prince of Songkla University. Retrieved on August 8, 2025 from https://kb.psu.ac.th/psukb/bitstream/2553/5400/8/ch10.pdf
[12] Arcadu, M., Reyes-Espejo, M. I., Romoli, V., & Migliorini, L. (2025). Food and eating practices in migration processes: A scoping review. Appetite, 215, Article 108248. https://doi.org/10.1016/j.appet.2025.108248
[13] Guarnizo, L. E., & Smith, M. P. (1998). The Location of Transnationalism. In M. P. Smith & L. E. Guarnizo (Eds.). Transnationalism FROM BELOW. (pp. 3-34). Transaction Publishers.
[14] Steinman, J. (2024). Food practices, transnational identity and belonging of Vietnamese migrants in Moscow: Nostalgic consumption. In N. H. C. Nguyen (Ed.). Routledge Handbook of the Vietnamese Diaspora. (pp. 183-200). Routledge.
[15] Arafat, M., & Lai, A. (2025). Transnational Filipino-Bruneians: Language and Food as Conduits for Homing. In H. M. Y. Ho & Yk. Chan (Eds.). Transnational Southeast Asia Communities, Contestations and Cultures, vol 29. (pp. 105-119). Springer. https://doi.org/10.1007/978-981-96-3608-2_7
[16] Kahn, A. (2024). Decoding Food Traditions: Culinary Narratives and Identity Construction in Migrant Communities. Kashf Journal of Multidisciplinary Research, 1(1), 1-9.
[17] Hamit, R. (2019, July 7). Thai embassy launches guidebook to Brunei’s best Thai eateries. The Scoop. Retrieved on August 8, 2025 from https://thescoop.co/2019/07/07/thai-embassy-launches-guidebook-to-bruneis-best-thai-eateries/
[18] Department of International Trade Promotion. (2022). Adding Value with Innovative Brand Design. Retrieved on June 29, 2025 from https://www.ditp.go.th/adding-value-with-innovative-brand-design (In Thai)
[19] Royal Thai Embassy, Bandar Seri Begawan. (2024, August 22). Thai Community launched an e-Book titled A Guide to Thai Food in Brunei Darussalam. Retrieved on August 8, 2025 from https://bsb.thaiembassy.org/en/content/launched-an-e-book-titled-a-guide-to-thai-food-in?page=5d830eec15e39c31b4002641&menu=5d830eec15e39c31b4002642
[20] Department of Business Development, Ministry of Commerce. (2024). Thai SELECT Guide. https://www.dbd.go.th/storage/manual/3dc874be-960a-4be6-a268-70b477d6cedc.pdf (In Thai)
[21] Silverman, D. (2006). Interpreting Qualitative Data (3rd ed.). Sage Publications.
[22] Zhang, Y., & Wildemuth, B. M. (2005). Qualitative Analysis of Content. https://www.ischool.utexas.edu/~yanz/Content_analysis.pdf
[23] Thongsawang, S., Uthai, S, Punya, S., & Sinsuwan, W. (2022). Boike Rehbein and Social Inequality Studies in Southeast Asia. Journal of Liberal Arts, Ubon Ratchathani University, 18(2), 57–79. https://so03.tci-thaijo.org/index.php/jla_ubu/article/view/262160 (In Thai)
[24] Thongsawang, S. (2024). Society and Culture: A Review of Contemporary Issues. Chulalongkorn University Press. (In Thai)
[25] Bunmak, S. (2013). Thai Restaurants in Australia: The reflection of “Thai-ness” and “Adaptation”. Journal of Liberal Arts Prince of Songkla University, 5(1), 90-103. https://so03.tci-thaijo.org/index.php/journal-la/article/view/64415 (In Thai)
[26] Maccarrone-Eaglen, A. (2009). An Analysis of Culture as a Tourism Commodity. Tourism Culture & Communication, 9(3),151-163. DOI:10.3727/109830409X12596186103879
[27] Heonsawang, P., & Jewjinda, C. (2020). Success Factors of Operating a Thai Restaurant Business in the United States. Journal of Administrative and Management Innovation, 8(3), 106-115. https://so02.tci-thaijo.org/index.php/RCIM/article/view/243569/166883 (In Thai)
[28] Sriprasert, P. (2018). Thai Cuisine: the Representation of Thai Identities, Thai Ideologies and Power Discourse. Journal of Communication and Integrated Media, 6(1), 13–47. https://so03.tci-thaijo.org/index.php/masscomm/article/view/131018 (In Thai)
[29] Rockower, P. (2014, March 18). The State of Gastrodiplomacy. BIDD Belgrade Initiative. Retrieved on October 3, 2025 from https://www.bidd.org.rs/the-state-of-gastrodiplomacy/