ปัจจัยที่มีผลต่อคุณภาพบริการของสถานีอนามัยตามการรับรู้ของผู้รับบริการ

Abstract

            The objective ol this qualitative study was to explore customer prerception of factors aft'ecting service quality provided by primary care unit (PCU), Six PCU staff drawing fiom the one who have been working in PCU in Rasada and Houy-Yod district, Trang province. In-depth interyiew method was conducted for data collection. The leading question was "what factors afTect service quality provided by PCU based on your krowledge". The content analysis was p,erformed immediatcly aller data collection by the researchen and validated by three reviewers.
           The result revealed that factors afl'ecting PCU service quality as perceived by the customers were : 1) the readiness of building, instrument and medical supply, 2) PCU staff, 3) PCU stati service behavior, and 4) service management. This fnding will be great beneit to PCU staff in prepafing service specification to satisfy customer service qualily.