มิติของคุณภาพบริการของสถานีอนามัยตามการรับรู้ของเจ้าหน้าที่ประจำสถานีอนามัย

Abstract

The objective of this qualitative study was to explore the dimensions of pCU service quality as perceived by PCU staff. Sample was 7 PCU staff who has been working in Rasada and Houy-yod district, Trang province. ln-depth interview was perlbrmed for data collection. content analysis was completed by researchers and validated by 3 reviewers. The results revealed 6 dimensions of pCU service qualiry as perceived by PCU staff: ( 1) providing assured service, (2) the staff responsiveness to customer needs (3) the staff trustworthy, (4) understanding the customers, (5) staff ability in working with conmunity and related agencies, and (6) providing equity service to customers. These six dimensions are similar to those six of the eight dimensions of pcU service quality as perceived by the customers (Kaewrattana, Kochapakdee, 2oo8). The result will be benefit for pcu to design a quality service.