ชุมชนชาวนาท่ามกลางกระแสบริโภคนิยม

Abstract

           This research is proposed to study the creation of a farmer community in the Klong Hoi
Khong , Songklla Province inside the popularity consumers and to study the dynamics fow of farmers with the adaptive to curlent consumer rend in lhe Klong Hoi Khong, Songkhla province by using the quality research methodology, community culture conception, concept of structures - operative and current popular consumption concept that in the Klong Hoi Khong, Songkhla province area scope.
             The research found that background of the Peasant Community life, the main group demonstrate that there are various ways of life such as government official, political offcial and leadership community, however the ideology of the farm became from the farmers that are the large group of people in communities and farmers to their current small group of people, still live in the community and have the combination ofa life that holds the old custom and traditions, beliel!, values' and although some people do not hold the traditions as strictly of the ancients, but they thinl that the farm is the way that they can live in the community. Then for the life of farmers, both are frghting for their self and family, some part of the way of life still is in the some popularity and certain values to continue to farm suryival in the comrnunity that has demonstrated the importance of structural influences in society and try to agency in from the peasantry.
              For a definition of the farmers that are reflect for the adjustment of people in communities that are rural restructuring by defnition thought that how to tum a life as popular consume conception by the group of farmer will have the various choices that arc the part of peasant life, does not endure and to continue as a relationship of people, individual areas of negoiiations in everyday life, environments and many situations including the social context of a battle interlace by create the identity community of farmers that caused by the expectations of society, identity of the farmers who do not only from besides sociely.
               In summary, the structure of social is part that affects with the creation of farmer's community identity, but also included the ability to act as a operation in corrununity of farmers in Klong Hoy Khong and shows that identity of the farmer is as diverse and different from other groups in society.