ธุรกิจม้าเช่าชายหาดชะอำ อำเภอชะอำ จังหวัดเพชรบุรี

Abstract

The purpose of this study was to investigate methods, challenges and obstacles in managing the business of horse rental at Cha-Am Beach, Cha-Am District, Phetchaburi Province using a qualitative research method. ln-depth interviews were conducted with 7 key participants. The results revealed that the horse rental business consists of the process of: selecting a horse breed, purchasing the selected bleed, training and raising the horse, registering the horse, acquiring a rental service license the horse, and renting out the horse. The challenges and obstacles for horse rental business were service problems, lack of formal riding clothes for horse attendants, horse waste on the Cha-Am Beach, and lack of business on a rainy day.