แรงจูงใจที่มีผลต่อการท่องเที่ยวเชิงนิเวศของนักท่องเที่ยวบริเวณอุทยานแห่งชยาติหาดขยนอมหมู่เกาะทะเลใต้ จังหวัดนครศรีธรรมราช

Abstract

           The objective of this research was to study the ecotourism motive of visitors to Hat Khanom - Mu Ko Thale Tai National Park and the factors influencing on the ecotourism such as penonality and ecotourism activities. The szrnple sizes of 380 questionnaires were used to gather data for this study. The respondents were selected by their experienccs of ecotourism motive. Data analysis techniques are percentage, mean, t-test, ard one way ANOVA.
             Results of the study, found that most of respondents from visitors were shown as follows: ecotourism activity were photograph and sightseeing but cycling was the least activiry. fuotourism motive are they can travel without destoying natural resource. Incenlive to select attractions were source diffrcult iurd risky for adventure, a peaceful rctreat far from the people, an attractive new serviccs travel, a variety of tourisr activities. The least imponant factom when deciding attractions were a source for relaxation and calm and facilities. Besides relationships of personal factors that influence participation in ecological tourism to Hat Khanom - Mu Ko Thale Tai National park are gender, age, professional status, education level, income and housing werc not different at statisticalty signitcant levels 0.05. It found that thc male was more than women. Age group was from 15 to 34 years' Most people travel with family. Education level was primary education. Most professional occupation were staft employees, private business and students rcspective. Average income was 4,000 to 8,000 baht and become a local people.