Strategies for Trang Province Tourism Potential Development

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Dusitporn Hokta
Seri Wongmonta
Jusana Techakana
Natthapol Praditphonlert


The objectives of this study were 1) to analyze the internal and external environment of Trang Province tourism and 2) to determine the strategies for the development of Trang Province tourism potential. The mixed methods approach was applied as the research design, and in-depth interview was used as the instrument to gather the relevant data from 22 samples. Furthermore, the content analysis, SWOT analysis and TOWS matrix synthesis were used to analyze the collected data. Another data collection method was a questionnaire which was employed to collect the data from 400 samples, and the data were quantified and analyzed using the descriptive statistics to examine values of Mean and Standard Deviation. The results of this study indicated that the strategies for Trang Province tourism potential development consisted of 5 significant strategies: 1 ) development of infrastructures and facilities to promote international tourism, 2) development and evolution of integrated sustainable attractions, 3)development of value-added products and services, 4)establishment of reliability and increase of international tourism opportunities, and 5) development of human resources and improvement of tourism network relationship.


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บทความวิจัย (Research Articles)


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