Students’ Needs for the Improvement of Admission Services at Mahidol University International College
Article Sidebar
Main Article Content
Abstract
This research aims to examine the current and desired services, as well as the students’ needs for the improvement of admission services at Mahidol University International College. The sample group for the questionnaire consisted of 177 first-year bachelor’s degree students in the first semester of the 2024 academic year, who also participated in both the written exam and the interview. The sample size was determined using Krejcie and Morgan’s sample size table. Additionally, eight students were selected for the interview sample. The research tools used were a questionnaire and an interview. The questionnaire was a standard five-point Likert scale with a reliability of .967. Data analysis methods included frequency, percentage, mean, standard deviation, and Priority Needs Index Modified (PNImodified). For the interview data, thematic categorization was applied to organize the data based on consistency and differences, leading to descriptive conclusions. The findings revealed that, overall, the current state of services provided by the Admissions Unit at Mahidol University International College is rated at a high level ( = 4.38, S.D. = .54). The desired state of service is rated at the highest level ( = 4.51, S.D. = .49). Overall, the top priority need for improvement in services provided by the Admissions Unit at Mahidol University International College was the location and facilities, ranked first in importance (PNImodified = 0.0399). The need for information services was ranked second, followed by the application and examination procedures, and finally, the admissions unit staff was ranked as the least critical need.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
References
Ministry of Higher Education, Science, Research and Innovation. (2024). Higher education institution statistics [Data set]. https://info.mhesi.go.th/stat_aca_uni.php?search_year=2566 [In Thai]
Gronroos, C. (1988). New competition in the service economy: The five rules of service. International Journal of Operations & Production Management, 8(3), 9–19.
Tanyong, P., Arpornpisal, C., & Ichayanan, K. (2019, August 23). Perception of educational service quality affecting satisfaction of part-time undergraduate students, Nakhon Pathom Rajabhat University [Paper Presentation]. The 11th NPRU National Academic Conference, Nakhon Pathom Rajabhat University. https://publication.npru.ac.th/jspui/handle/123456789/729 [In Thai]
Office of National Higher Education Science Research and Innovation Policy Council. (2024). Study report on the Thai higher education system in the context of developed countries, Volume 1: Workforce production and development in response to national needs. Retrieved April 1, 2024, from https://www.nxpo.or.th/th/report/10563/ [In Thai]
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1985). A conceptual model of service quality and its implications for future research. Journal of Marketing, 49(4), 41–50.
Kittiwutrungruang, K., & Singruang, P. (2023, November). Factors influencing the decision to pursue undergraduate studies at Mahidol University International College [Paper Presentation]. The 11th CAS National and International Conference 2023 (CASNIC 2023), Khon Kaen. [In Thai]
Guba, E. G., & Lincoln, Y. S. (1982). The place of values in needs assessment. Educational Evaluation and Policy Analysis, 4(3), 311–320.
Tharaworn, K., & Tangdhanakanond, K. (2017). A needs assessment of teachers for developing learning assessment of secondary school students. An Online Journal of Education, 12(2), 370–384. [In Thai]
Vongvanich, S. (2015). Needs assessment research. Chulalongkorn University Press. [In Thai]
Wiratchai, N., & Vongvanich, S. (2007). Needs assessment research. Thammada Press. [In Thai]
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1988). SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality. Journal of Retailing, 64(1), 12–40.
Oliver, R. L. (2014). Satisfaction: A behavioral perspective on the consumer. Routledge.
Sandmaung, M., & Darawong, C. (2017). Students’ expectation, perception, and satisfaction with service quality of international programs of Thai universities. Journal of Business Administration, The Association of Private Higher Education Institutions of Thailand, 6(1), 130–143. [In Thai]
Sae-Lim, K. (2011). The opinions of students on direct admission performance of Srinakharinwirot University [Unpublished Master’s Thesis]. Srinakharinwirot University. [In Thai]
Arpamo, P. (2023). Needs for developing services of the Office of Academic Resources and Information Technology of Rajabhat Maha Sarakham University students. Dhammathas Academic Journal, 23(3), 221–232. [In Thai]
Hachaiyaphum, S. (2019). The performance of the duties and the general administration services,
Office of the Dean, Faculty of Information Technology [Unpublished Research Report]. Rajabhat Maha Sarakham University. [In Thai]
Rungcharoen, P., & Meesam, N. (2023). The needs to study bachelor’s degree at Sukhothai Thammathirat Open University. Journal of Social Sciences in Measurement Evaluation Statistics and Research, 4(1), 25–38. [In Thai]
Creswell, J. W., & Creswell, J. D. (2018). Research design: Qualitative, quantitative, and mixed methods approaches (5th ed.). SAGE Publications.
Krejcie, R. V., & Morgan, D. W. (1970). Sample size determination table. Educational and Psychological Measurement, 30, 607–610.
Srirobru, W., & Mahayotsanan, C. (2021). A survey of academic service needs for exercise and sport science of the Faculty of Sports Science, Burapha University. Institute of Vocational Southern Region Region 1 Journal, 6(2), 132–145. [In Thai]
Wonganutraroj, P. (2004). Personnel management psychology. Supplementary Media Center Bangkok. [In Thai]
Thungjun, S. (2024). Guidelines for developing administrative systems to increase organizational efficiency: A case study of the Faculty of Political Science and Public Administration, Maha Sarakham Rajabhat University. Journal of Administration Management and Sustainable Development, 2(1), 131–144. [In Thai]
