Promoting Low-Carbon Tourism through Experiential Tourism
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Abstract
This research aims to: 1) analyze the body of knowledge on low-carbon tourism in Thailand, 2) examine the strengths, weaknesses, opportunities, and threats (SWOT Analysis) of low-carbon tourism, and 3) explore the linkage between low-carbon tourism and experience-based tourism. The study employs documentary research methods, collecting data from the Thailand Citation Index (TCI) and Google Scholar over the past decade (2015–2024), and analyzes the data using descriptive statistics and content analysis. Key findings revealed that 1) most studies focused on the eastern region of Thailand, emphasizing themes related to communities, tourist sites, and local participation. 2) The SWOT analysis revealed that low-carbon tourism in Thailand benefits from its alignment with sustainable tourism practices, particularly nature-based and cultural activities. However, challenges include limited public awareness and insufficient promotion. Opportunities lie in the growing trend of green tourism, while threats stem from competition with mainstream tourism and tourists' preference for convenience-oriented destinations. 3) Low-carbon tourism can be integrated with experience-based tourism through five distinct forms: nature-based tourism, cultural tourism, agricultural tourism, historical tourism, and health tourism. The study provides recommendations for relevant agencies to jointly develop and promote low-carbon tourism.
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