Main Article Content
This research aimed to study the factors that affect success and develop a success model to promote small and medium enterprises (SMEs) in the northern provinces of Thailand. This research was mixed method consists of qualitative and quantitative research. There was the sample population was entrepreneurs of small and medium enterprises (SMEs) in the northern provinces of Thailand and government stakeholders. The instruments used in the research were in-depth interviews 8 people and focus group discussion 20 people and questionnaires 400 people. The data were content analyzed to found the frequency, percentage, mean, standard deviation and Artificial Neural Networks, ANN analyzed and Logistic Regression analyzed.
The results showed that the factors affecting the success of small and medium enterprises (SMEs) in the northern provinces of Thailand were the combination of demographic factors and business factors, Which were mostly in the form of single owner’s business and they were a manufacturing and service business. They had the duration of business operation was not over 5 years. Most successfully achieved the objectives set. In terms of products and service have been known to the public. It made the business more known to consumers. When operating for a period of time the business had more assets. And the success model of Small and Medium Enterprises (SMEs) in the northern provinces of Thailand consisted of Financial factors Strategic factors Political and Legal factors Business age factor and Location factors of the business.
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