The Potential of Adaptation of Thai Automotive Parts Manufacture in the Era of Electric Vehicle Technology Transition

Main Article Content

Anchana Suanmontira
Pichsinee Thuntasen
Buraporn Kumbun
Sirichaya Karawek

Abstract

This research article are objectives aim of this that; the macro environment factor, The specific factors for adaptation of Thai automotive parts manufacturer in the era of electric vehicle technology transition and a direct affect to the business of Thai automotive parts manufacturer in the era of electric vehicle technology transition and for study The potential of adaptation of automotive parts manufacturer. The mixed method was used for perceiving a quantitative basic data and the potential of adaptation including qualitative data to apperceive the insight information from entrepreneurs through description the adaptation of business entrepreneur in a realistic situation and factors. From the study of 400 representative samples in Thai automotive parts entrepreneurs consist of 76 of the first auto parts manufacturers (First tier, Tier I), 324 of the second and third auto parts manufacturers (Second tier, Tier II) (Third tier, Tier III) using Structural Equation Modeling (SEM).


The results were summarized as both macro environment and specific factor affect the electric vehicle technology business and had a positive influence on the potential of adaptation of Thai automotive parts manufacturer. The main macro factor were cultural and social factors while economic factors was the least. For Industrial Factors (IND), the most importance factor was the bargaining power of the customer when the risk of substitute products were the least.

Article Details

How to Cite
Suanmontira, A., Thuntasen, P., Kumbun, B., & Karawek, S. (2020). The Potential of Adaptation of Thai Automotive Parts Manufacture in the Era of Electric Vehicle Technology Transition. Ph.D. In Social Sciences Journal, 10(2), 416–427. Retrieved from https://so05.tci-thaijo.org/index.php/phdssj/article/view/123043
Section
Research Article

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