A Causal Model of Factors Influencing Business Success of Electrical and Electronic Part Industries in Thailand
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Abstract
This research aimed on analyzing the business success model of the electrical and electronic part industries in Thailand. Data were collected from 385 electrical and electronic part industry entrepreneurs. The statistics used to analyze the data was Structural Equation Model (SEM).
Research results were as follows: the analysis received was consistent with the empirical data, with the accepted homogeneity index. Therefore, it can be concluded that the results of this analysis are consistent with the empirical data. Therefore, the business can follow the model used as a tool to enhance the business performance in order for the business to have good performance which is the basis of sustainability in creating a competitive advantage leading to business success. Also found that the results of path analysis found that the factors of marketing strategy, dynamic competencies, technological innovation management and competitive advantage perform as the direct influential factors to the business success for electrical and electronic part industries in Thailand at statistical significantly.
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Academic articles, research articles, and book reviews in the Ph.D. in Social Sciences Journal are author’s opinions, and not the publisher’s, and is not the responsibility of the Ph.D. in Social Sciences Journal Philosophy Association, Ramkhamhaeng University. (In the case that research is done on human, the researcher has to be trained in Ethics for Doing Research on Human Training and has to produce the evidence of the training).
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