Factors Analysis of the Good Services Characterizing of the Flight Attendants of Thai Airways International Public Company Limited
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Abstract
The research aims were (1) to study the components of the good services characterizing of the flight attendants of Thai Airways. (2) to analyze the components of the good services characterizing of the flight attendants of Thai Airways and (3) to confirm the components of the good services characterizing of the flight attendants of Thai Airways. The samples were 700 samples which divided into 2 groups. The first group was flight attendants of Thai Airways population consisted of 350 crews. The second group was Thai Airways passengers population consisted of 350 persons.
The research results were as follows: 1) the components of the good services characterizing of the flight attendants of Thai Airways found the most 3 highest means were (1) appreciated the kindness from the others, (2) pay attention on flight safety and (3) being happy when made others happy. 2) the exploratory factor analysis indicated that the components of the good services characterizing of the flight attendants of Thai Airways were composed of 12 factors as of following: (1) responsibility, (2) social intelligence, (3) personality, (4) cultural intelligence, (5) customer focus, (6) helping others, (7) attitude, (8) human relationship, (9) professional, (10) service enthusiasm, (11) service mind and (12) service technique. 3) The confirm factor analysis found that the model was fit the structure from the exploratory factor analysis.
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Academic articles, research articles, and book reviews in the Ph.D. in Social Sciences Journal are author’s opinions, and not the publisher’s, and is not the responsibility of the Ph.D. in Social Sciences Journal Philosophy Association, Ramkhamhaeng University. (In the case that research is done on human, the researcher has to be trained in Ethics for Doing Research on Human Training and has to produce the evidence of the training).
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