Study of Images and Reputations of Undergraduate’s Degree, International Programs in Thailand’s Universities Through Integrated Marketing Communications and the Perception of Information of the High School Students’ Viewpoints
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Abstract
This research aims to study about images and reputations of undergraduate’s degree, international programs in Thailand’s Universities through integrated marketing communications and the perception of the high school students’ viewpoints. The samples were 400 students in Bangkok. Questionnaire tools for data collection. The statistics for the analysis were descriptive statistics such as frequency, percentage, mean, standard deviation. Analyze quantitative data, test correlation using Pearson’s Correlation Coefficient.
The research found that the majority agreed that public relations was the highest, followed by advertising and educational promotion activities, in order to receive news, respectively, and general information through social media and followed by personal media, educational activities and mass media. The Pearson Correlation test (r.) results 0.552, Sig. = 0.008 < 0.05 showed that integrated marketing communication had a positive correlation with the perception of general information by personal media that had the highest relationships, and followed by educational activities, social media and mass media respectively.
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Academic articles, research articles, and book reviews in the Ph.D. in Social Sciences Journal are author’s opinions, and not the publisher’s, and is not the responsibility of the Ph.D. in Social Sciences Journal Philosophy Association, Ramkhamhaeng University. (In the case that research is done on human, the researcher has to be trained in Ethics for Doing Research on Human Training and has to produce the evidence of the training).
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