The Effects of Price Value and Privacy Concern on the Behavioral Intention to Use Wristbands for Health in Controlling the Relationship with Personal Innovativeness and Coupon Proneness and the Effects of Behavioral Intention to Use and Willingness to Pay and Provide Personal Information
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Abstract
The objective for this study is focused on the antecedent and outcome since controlled expectancy variables are as Performance Expectancy, Effort Expectancy Functional Congruence and Hedonic Motivation, and the Relationship Between Privacy Concern and Price Value on Behavioral Intention to Use Wristband for Health Influence. By multistage sampling Example of 338 people, to Use Wristbands for Health in Bangkok and its vicinity. And qualitative research In-depth interviews with 5 experts and group interviews of 4 were conducted. and Data were analyzed by content analysis.
Findings are as follows: The moderating effects of personal innovativeness on changes in the relationships between price value and behavioral intention to use the research found that personal innovativeness influenced the relationships between price value and behavioral intention to use. Furthermore, the research investigated that, Behavioral intention to use influenced the relationship between both willingness to pay and willingness to provide personal information. All 4 situations as mentioned above are statistically significant levels even before and after controlled expectancy variables.
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Academic articles, research articles, and book reviews in the Ph.D. in Social Sciences Journal are author’s opinions, and not the publisher’s, and is not the responsibility of the Ph.D. in Social Sciences Journal Philosophy Association, Ramkhamhaeng University. (In the case that research is done on human, the researcher has to be trained in Ethics for Doing Research on Human Training and has to produce the evidence of the training).
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