The Factors Influencing Competitive Performance Modal for Retail Businesses in Thailand

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Phongphanat Sutthiphong
Phongthep Srisopachit
Natcha Krimjai
Chonkanok Kositkanin

Abstract

The objectives of research are (1) to examine the harmonization of the structural equation model for the retail business competition in Thailand and (2) to analyze the model of the structural equation of factors that directly influence the creation of competitive performance for retail businesses in Thailand. The data were collected from 380 retail business operators in Thailand and analyzed by using the structure equation model (SEM)


The research result indicates that every index passes the standard criteria of Chi-Square/df = 1.026, p-value = 0.407, RMR = 0.018, RMSEA = 0.008, CFI = 0.998, GFI = 0.967 and AGFI = 0.954 The study summarizes that the results of analysis are consistent with the empirical data. The factors influencing the competitive performance include effective consumer response, which is the most direct influence factor for the competitive performance and the next factors are cooperation of business partners, supply chain management and leadership of the executives of the new decade indicating the direct influence of 0.409, 0.222 and 0.213 respectively, with statistically significant levels at 0.01 The results jointly explains the competitive performance for retail businesses in the country by data collecting from retail business operators in Thailand at 57.3 percent (R2 = 0.573)

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How to Cite
Sutthiphong, P., Srisopachit, P., Krimjai, N., & Kositkanin, C. (2021). The Factors Influencing Competitive Performance Modal for Retail Businesses in Thailand. Ph.D. In Social Sciences Journal, 11(1), 146-160. Retrieved from https://so05.tci-thaijo.org/index.php/phdssj/article/view/186926
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Research Article

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