Main Article Content
This research aimed : (1) to examine the consistency of the model and the empirical data of factors that influence the competitive performance and (2) to study factors that influence the competitive performance results of the road freight transport service business operators in Thailand by collecting data from 390 road freight transport service business operators in Thailand, and used the computer program to analyze the confirmatory component and structural equations (Structure Equation Model--SEM).
The research result found that (1)every index has passed the standard criteria p-value = 0.376, GFI = 0.976, AGFI = 0.963, CFI = 0.998, RMSEA = 0.011 and RMR = 0.021. This indicates that the results are consistent with empirical data and 2) from the route analysis it was found that the factors that influence the competitive performance of the road freight transport service business operators in Thailand consist of transformational leadership information, technology and business management strategy with a total influence of 0.550, 0.392 and 0.426, respectively, at statistical significance level of 0.01. These three factors jointly explain the competitive performance of the road freight transport service business operators in Thailand by 60.4 percent (R2 = 0.604). This research can be use and guideline for the competitive performance in the businesses of similar characteristics in creating competitive advantage to the business.
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