Influence of Causal Factors on Competitive Advantage for One Tambon One Product (OTOP) Manufacturer in Thailand

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Teerin Surangsrirat
Natcha Krimjai
Chanidapa Deesukanan
Chonkanok Kositkanin


This research aimed to (1) to examine the consistency of the causal model with the empirical data and (2) to study influences of casual factors on competitive advantage for One Tambon One Product (OTOP) manufacturers in Thailand by collecting the data from 846 OTOP manufacturers. Data was collected by questionnaire with reliability of 0.816. The data were analyzed using technical analysis by Amos data processing program software, using Structural Equation Model (SEM).

The results of the research showed that (1) all indices passed standards consisting of p-value = 0.295, CFI = 0.995, GFI = 0.976, AGFI = 0.958, RMSEA = 0.019, RMR = 0.022. It can be concluded that the results of this analysis are consistent with the empirical data. (2) from the path analysis, it was found that factors influencing the competitive advantage of One Tambon One Product (OTOP) product manufacturers in Thailand, consisting of factor of government role, which is the most direct influence to the competitive advantage, followed by the factor of being an entrepreneur of the organization and change management factor with total influence size of 0.526, 0.418 and 0.265 respectively with a statistical significance level of 0.01.


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Surangsrirat, T., Krimjai, N., Deesukanan, C., & Kositkanin, C. (2021). Influence of Causal Factors on Competitive Advantage for One Tambon One Product (OTOP) Manufacturer in Thailand. Ph.D. In Social Sciences Journal, 11(2), 321–337. Retrieved from
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