Influence of Causal Factors on Competitive Advantage for One Tambon One Product (OTOP) Manufacturer in Thailand

Main Article Content

Teerin Surangsrirat
Natcha Krimjai
Chanidapa Deesukanan
Chonkanok Kositkanin

Abstract

This research aimed to (1) to examine the consistency of the causal model with the empirical data and (2) to study influences of casual factors on competitive advantage for One Tambon One Product (OTOP) manufacturers in Thailand by collecting the data from 846 OTOP manufacturers. Data was collected by questionnaire with reliability of 0.816. The data were analyzed using technical analysis by Amos data processing program software, using Structural Equation Model (SEM).


The results of the research showed that (1) all indices passed standards consisting of p-value = 0.295, CFI = 0.995, GFI = 0.976, AGFI = 0.958, RMSEA = 0.019, RMR = 0.022. It can be concluded that the results of this analysis are consistent with the empirical data. (2) from the path analysis, it was found that factors influencing the competitive advantage of One Tambon One Product (OTOP) product manufacturers in Thailand, consisting of factor of government role, which is the most direct influence to the competitive advantage, followed by the factor of being an entrepreneur of the organization and change management factor with total influence size of 0.526, 0.418 and 0.265 respectively with a statistical significance level of 0.01.

Downloads

Download data is not yet available.

Article Details

How to Cite
Surangsrirat, T., Krimjai, N., Deesukanan, C., & Kositkanin, C. (2021). Influence of Causal Factors on Competitive Advantage for One Tambon One Product (OTOP) Manufacturer in Thailand. Ph.D. In Social Sciences Journal, 11(2), 321-337. Retrieved from https://so05.tci-thaijo.org/index.php/phdssj/article/view/194582
Section
Research Article

References

Acquaah, M. (2011). Business strategy and competitive advantage in family businesses in Ghana: The role of social networking relationships. Journal of Developmental Entrepreneurship, 16(1), 103-126.

Ahmad, S. Z. (2014). Small and medium enterprises internationalisation and business strategy: Some evidence from firms located in an emerging market. Journal of Asia Business Studies, 8(2), 168-186.

Angsuchoti, S., Wichitwanna, S., & Phinyopanuwat. (2014). Statistical analysis for research in social science and behavior science: Techniques for using LISREL programs (4th ed.). Charoen Di Mankhong Kanphim. [In Thai]

Awang, A., Asghar, A. R. S., & Subari, K. A. (2010). Study of distinctive capabilities and entrepreneurial orientation on return on sales among Small and Medium Agro-Based Enterprises (SMAEs) in Malaysia. International Business Research, 3(2), 34-48.

Bakar, M. S., & Mahmood, R. (2014). Linking transformational leadership and corporate entrepreneurship to performance in the Public Higher Education Institutions in Malaysia. Advances in Management and Applied Economics, 4(3), 1-8.

Balkyte, A., & Tvaronaviciene, M. (2010). Perception of competitiveness in the context of sustainable development: Facets of sustainable competitiveness. Journal of Business Economics and Management, 11(2), 341-365.

Brockman, B. K., & Morgan, R. M. (2003). The role of existing knowledge in new product innovativeness and performance. Decision Sciences, 34(2), 385-419.

Bustinza, O. F., Bigdeli, A. Z., Baines, T., & Elliot, C. (2015). Servitization and competitive advantage: The importance of organizational structure and value chain position. Research-Technology Management, 58(5), 53-60.

Chen, Y., Tang, G., Jin, J., Xie, Q., & Li, J. (2014). CEOs’ transformational leadership and product innovation performance: The roles of corporate entrepreneurship and technology orientation. Journal of Product Innovation Management, 31(1), 2-17.

Covin, J. G., & Slevin, D. P. (2012). The measurement of entrepreneurial orientation. Entrepreneurship Theory and Practice, 36(4), 677-702.

Davidson, A. (2013). Business model for an era of innovation glut. Ivey Business Journal, 77(4), 1-4.

Department of Community Development. (2018). OTOP operator, 2018. Retrieved from http://www.thaitambon.com/shop/SMEs [In Thai]

Field, A. (2005). Reliability analysis. In A. Field (Ed.), Discovering statistics using SPSS (2nd ed.). Sage.

Ferreira, J. M., & Azevedo, S. (2007). Entrepreneurial orientation as a main resource and capability on small firm’s growth. Retrieved from https://mpra.ub.uni-muenchen.de/5682/1/MPRA_paper_5682.pdf

Hair, J. F., Black, B., Babin, B.J., & Anderson, R. E. (2010). Multivariate data analysis: A global perspective (7th ed). Pearson Education.

Harms, R. (2009). A multivariate analysis of the characteristics of rapid growth firms, their leaders, and their market. Journal of Small Business and Entrepreneurship, 22(4), 429-454.

Kenney, M., & Mujtaba, B. (2007). Understanding corporate entrepreneurship and development: A practitioner view of organizational intrapreneurship. Journal of Applied Management and Entrepreneurship, 12(3), 73-88.

Kerdpitak, C., Tienthai, J., Budsaba, K., & Laptaned, U. (2012). Management model for logistics operations of Thailand’s Palm Oil Industry. University of the Thai Chamber of Commerce. [In Thai]

Kianto, A., Andreeva, T., & Pavlov, Y. (2013). The impact of intellectual capital management on company competitiveness and financial performance. Knowledge Management Research and Practice, 11(2), 112-122.

Liu, W., Zhu, R., & Yang, Y. (2010). I warn you because I like you: Voice behavior, employee identifications, and transformational leadership. The Leadership Quarterly, 21(1), 189-202.

Mason, C., & Brown, R. (2013). Creating good public policy to support high-growth firms. Small Business Economics, 40(2), 211-225.

Miller, D. (1988). Relating Porter’s business strategies to environment and structure: Analysis and performance implications. Academy of Management Journal, 31(2), 280-308.

Ortega, M. J. R. (2010). Competitive strategies and firm performance: Technological capabilities’ moderating roles. Journal of Business Research, 63(12), 1273-1281.

Pongprasertchai, M. (2007). A resource-based view of the competitiveness of Thai Small and Medium-Sized enterprises: A case studies of the food processing export industry. Doctoral Dissertation of Business Administration, Ramkhamhaeng University. [In Thai]

Porter, M. E. (2011). The role of business in society: Creating shared value. Retrieved from https://www.hbs.edu/faculty/Publication%20Files/20111113%20-%20Babson%20CSV%20Presentation%20-%20FINAL%20FINAL_6e5ad9ea-3900-4a91-9534-eb721d30ac9b.pdf

Rauch, A., Wiklund, J., Lumpkin, G. T., & Frese, M. (2009). Entrepreneurial orientation and business performance: An assessment of past research and suggestions for the future. Entrepreneurship Theory and Practice, 33(3), 761-787.

Sturgeon, J. C. (2010). Governing minorities and development in Xishuangbanna, China: Akha and Dai rubber farmers as entrepreneurs. Geoforum, 41(2), 318-328.

The future of the Thai economy and government role. (2015). Retrieved from http://www.bangkokbiznews.com/blog/detail/628666 [In Thai]

Yaghoubipoor, A., Ong, T., & Ahmed, E. (2013). Impact of the relationship between transformational and traditional leadership styles on Iran’s automobile industry job satisfaction. World Review of Entrepreneurship Management and Sustainable Development, 9(1),14-24.

Yitshaki, R. (2012). How do entrepreneurs’ emotional intelligence and transformational leadership orientation impact new ventures’ growth?. Journal of Small Business and Entrepreneurship, 25(3), 357-374.

Zelbst, P. J., Green, K. W., Sower, V. E., & Reyes, P. M. (2012). Impact of RFID on manufacturing effectiveness and efficiency. International Journal of Operations & Production Management, 32(3), 329-350.