Factors Affecting their Health Tourism Behavior in Nakhon Si Thammarat Province

Main Article Content

Narumol Rattanapaijit
Ratree Keiwrod
Treewanan Nuang-Uthai

Abstract

The objectives of the study are to (1) examine the elderly’s health tourism behavior relating to their personality traits (2) interests in the health tourism activity model and to (3) investigate factors affecting their health tourism behavior in Nakhon Si Thammarat Province. A quantitative research design employing questionnaires was used to collect the data from a sample of 400 senior citizens in Nakhon Si Thammarat Province. The data were analyzed and expressed as frequency, percentage, means, standard deviations, exploratory factor analysis, and multiple regression analysis.


The results showed that:


1. The elderly’s health tourism activities in Nakhon Si Thammarat Province consisted of Thai massage, traditional massage, herbal massage, and essential oil use. The reasons for travelling were to relax and visit relatives and friends, and the time spent for travelling was about twice a year. Top tourist attractions were natural tourist destinations such as seas, waterfalls, and mountains.


2. Receiving tourism advice from family and relatives, the elderly spent the money economically during the travel with them by car. Most of them travelled for convenience sake and had no need to travel during the tourism festival. The expenses for each travel were below 2,000 baht and most senior citizens obtained the tourism information from television media.


3. Factors affecting the elderly’s health tourism behavior were age, educational level, income, and health conditions. In addition, no significant differences were found among respondents’ sex on their health tourism behavior. Those with introvert personality traits had more health tourism behavior than those with extrovert personality ones.

Downloads

Download data is not yet available.

Article Details

How to Cite
Rattanapaijit, N., Keiwrod, R., & Nuang-Uthai, T. (2019). Factors Affecting their Health Tourism Behavior in Nakhon Si Thammarat Province. Ph.D. ocial ciences ournal, 9(3), 692-704. etrieved from https://so05.tci-thaijo.org/index.php/phdssj/article/view/214573
Section
Research Article

References

Amataphan, S., Phattana, W., & Ngowsiri, S. (2017). Attitudes and values of senior tourist group affecting cultural tourist attractions in Nakhon Si Thammarat province. Retrieved from https://conference.nu.ac.th/nrc13/downloadPro.php?pID=51&file=51.pdf [In Thai]

Boontheiintham, P. (2012). A study of factors influencing the travelling decision and the expectations and satisfaction of Thai tourists visiting the floating markets in Talingchan district, Bangkok. Master's thesis of arts, Dhurakij Pundit University. [In Thai]

Characteristics of People in Nakhon Si Thammarat province. (2010). Retrieved from https://oknation.nationtv.tv/blog/amnat/2010/04/20/entry-1 [In Thai]

Engel, F. J., Blackwell, D. R., & Miniard, W. P. (1990). Consumer behavior (6th ed.). Hinsdale, IL: The Dryden.

Kanjanawasee, S. (2002). Evaluation theory. Bangkok: Chulalongkorn University Press. [In Thai]

Official Statistics Registration Systems. (2018). Nakhon Si Thammarat province. Retrieved from https://stat.dopa.go.th/stat/statnew/upstat_age_disp.php [In Thai]

Schiffman, L. G., & Kanuk, L. L. (1994). Consumer behavior (5th ed.). Englewood Cliffs, NJ: Prentice Hall.

Sereerat, S. (1996). Organization and management. Bangkok: Wisitpattana. [In Thai]

Taweesri, C. (2013). Health tourism. Retrieved from https://www.l3nr.org/posts/166878 [In Thai]

Tuntivechakul, P. (2003). Health Tourism. Tourism Journal, 22(1), 30-41. [In Thai]

Yamane, T. (1973). Statistics: An introductory analysis (2nd ed.). New York: Harper & Row.