Sustainable Success of Seafood Processing Industry in Thailand
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Abstract
The purposes of this article were (1) to study the influences of corporate social responsibility and environmental responsibility on managerial effectiveness, (2) to study the influence of management process consisting of planning, organizing, leading, and controlling on managerial effectiveness, (3) to study the influence of market orientation comprising customer orientation and competitor orientation on market responsiveness, and (4) to study the influences of managerial effectiveness and market responsiveness on sales growth. The population of this study was the seafood processing juristic entities in the seafood processing industry. The researcher selected 400 sample units using simple random sampling. The usable questionnaires were 381. The researcher used LISREL program to test the hypotheses.
The results suggested that social responsibility, planning, leading, and controlling had positive influences on managerial effectiveness. With regard to customer orientation and competitor orientation, the researcher found that both had positive influences on market responsiveness. Both managerial effectiveness and market responsiveness had positive influences on sales growth. Regarding the goodness of fit indices of the structural model, SRMR was equaled to 0.08 (the criterion was 0.08) and CFI was 0.91, which was sufficient to say that the model had a good fit.
Article Details
Academic articles, research articles, and book reviews in the Ph.D. in Social Sciences Journal are author’s opinions, and not the publisher’s, and is not the responsibility of the Ph.D. in Social Sciences Journal Philosophy Association, Ramkhamhaeng University. (In the case that research is done on human, the researcher has to be trained in Ethics for Doing Research on Human Training and has to produce the evidence of the training).
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