The Promotion of Ethical Marketing for Sustainable Growth in the Industrial Sector
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Abstract
This research aimed to study the ethical marketing management structure equation model of industrial business organizations and to propose guidelines for promoting ethical marketing resulting in sustainable growth in the industrial sector. The research was conducted by quantitative method using questionnaires to collect information. from industrial business operators. The sample group consisted of 500 people. The data were analyzed using descriptive statistics and reference statistics, namely multiple statistics and structural equation modeling (SEM) statistics.
The results of the research revealed the importance of ethical marketing factors for sustainable growth in the overall industrial business sector. In terms of planning, product, price, and patronage, it was also at a high level as well. In addition, the hypothesis testing results revealed that the planning component directly influenced the product component. The highest regression weight factor was 0.82. The product component directly influenced the price component. The regression weight value was 0.82. And the price component directly influenced the support component. The regression weight value was 0.67 with a statistical significance at the .05 level. It was found that the structural equation model was consistent with the empirical data, passing the criteria with a p-value index of .075, Chi-Square of 257.205, CMIN/DF of 1.138, GFI of .958, and RMSEA of .017.
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Academic articles, research articles, and book reviews in the Ph.D. in Social Sciences Journal are author’s opinions, and not the publisher’s, and is not the responsibility of the Ph.D. in Social Sciences Journal Philosophy Association, Ramkhamhaeng University. (In the case that research is done on human, the researcher has to be trained in Ethics for Doing Research on Human Training and has to produce the evidence of the training).
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