Model Building for Consumer Choice to pay for Goods and Services via QR Code by Smartphone: A Case Study of Bangkok and Surrounding
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Abstract
The objective of this research is to study (1) The customer’s attitude towards the decision to use the QR code payment application to pay for goods and services via a smart phone. (2) Factors that influence the attitude and intention for choosing to use the QR code payment application) and (3) The opportunity to choose the QR code payment application by applying the Technology Acceptance Model (TAM). Using the quantitative research methods the research team collected data by using questionnaires as a tool for collecting data of 424 samples of QR code payment application users in Bangkok and its surrounding areas. Data were analyzed using the Structure Equation Model (SEM).
The results showed that the structural equation model was consistent with the empirical Data with CFI = 0.91, TLI = 0.89 and GFI = 0.99 and RMSEA is 0.08 and meeting the specified criteria. The hypothesis test result was statistically significant at the 0.001. It explains the perceived ease of use and perceived usefulness. This will result in a positive attitude towards using the QR code payment. In addition, the descriptive norms and injunctive norms of contact groups have dominated the behavior reassessed. Then the attitude towards injunctive norm and perceived security level will result in the intention to use the QR code payment. From the above results users or consumers should consider how to use the QR code payment application.
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Academic articles, research articles, and book reviews in the Ph.D. in Social Sciences Journal are author’s opinions, and not the publisher’s, and is not the responsibility of the Ph.D. in Social Sciences Journal Philosophy Association, Ramkhamhaeng University. (In the case that research is done on human, the researcher has to be trained in Ethics for Doing Research on Human Training and has to produce the evidence of the training).
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