Organic Cosmetics of Generation Y Women with Popular Online Marketing
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Abstract
This academic article aims to analyze the application of content marketing strategies with digital media and social media among Generation Y women. by applying the concept of Generation Y to online media. Use concept of organic cosmetics on online media and the concept of content marketing as a framework for analysis.
The results of the analysis revealed that beauty technology is an important role in daily life. due to more emphasis on appearance until becoming the value of most people in society causing competition in the beauty business. Meanwhile, organic cosmetics are gaining more and more popularity as well. From the health-loving trend, especially in Generation Y women, which is the age when purchasing power. Content marketing is therefore an important factor for the success of organic cosmetic entrepreneurs. Because it is a means of communication that can push the product into the first thought of the consumer to meet the needs of consumers. This is to increase the potential of online marketing competition effectively.
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Academic articles, research articles, and book reviews in the Ph.D. in Social Sciences Journal are author’s opinions, and not the publisher’s, and is not the responsibility of the Ph.D. in Social Sciences Journal Philosophy Association, Ramkhamhaeng University. (In the case that research is done on human, the researcher has to be trained in Ethics for Doing Research on Human Training and has to produce the evidence of the training).
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