Synthesis of Components for Value Creation in Social Enterprises

Main Article Content

Pattarapon Chummee

Abstract

This research article aims (1) to study the components of value-added business for social enterprise and (2) to examine the empirical coherence of the component structure of value-added business for social enterprise. This research is quantitative research. Collect data with a specific sample. Data were collected from a total of 200 samples size. The tool used online questionnaires from the Google Forms system (Google Forms). The data were analyzed using mean analysis, exploratory factor analysis, and confirmatory factor analysis.


The results of the research reveal that: of mean value creation found that the group using creativity or research process made the product unique had the highest mean at 4.22 and the standard deviation at 0.64, followed by your product, meet the customer’s needs with a mean of 4.05 and a standard deviation of 0.64. The third place is that the product is different from other manufacturers, with a mean of 4.04. When analyzing the factor analysis, the results found that all four questions met the minimum criteria of an element weight greater than 0.50, and when the confirmatory factor analysis found that, the conformity index was a good fit. (Chi-square = 1.29, df = 1, p-value = 0.056, RMSEA = 0.027)

Article Details

How to Cite
Chummee, P. (2023). Synthesis of Components for Value Creation in Social Enterprises. Ph.D. In Social Sciences Journal, 13(1), 198–210. Retrieved from https://so05.tci-thaijo.org/index.php/phdssj/article/view/260397
Section
Research Article

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