An Analysis of Path Analysis Causal Relationship of Intention on Use Electronic Payment Technology (E-Wallet) in Bangkok
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Abstract
This research article aims to study the level of perceived usefulness factor, perceived ease of use factor, and perceived convenience factor that affect the trust that influences the intention to use electronic payment technology. This research is quantitative research. The sample group was 400 consumers who had used electronic payment technology (E-Wallet) in Bangkok. The statistics used for data analysis were percentage, mean, and standard deviation. The statistics used Pearson’s correlation coefficient, confirm factor analysis, and path analysis.
Findings are as follows: The perceived usefulness factor had a positive relation to the trust factor with a level of significance of .05, path coefficient of 0.673, and perceived ease of use factors had a positive influence on the trust factor with a level of significant of .05, path coefficient 0.693 and perceived convenience factor had positive influence on Trust factor with a level of significant of .05, path coefficient 0.707. The trust factor was the direct factor that influenced on intention to use electronic payment technology (E-Wallet) with a level of significance of .05, and a path coefficient of 0.742. As a result, the variables in the model can explain the variability in the intention to use electronic payment technology (E-Wallet) 54 percent.
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