Factors Towards Tourist Satisfaction and Behavioral Intention of Community Based Tourism in Thailand
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Abstract
This research article aims to study (1) the factors affecting sustainable tourism community development of Ban Nam Chiao community Trat Province. Mae Kampong community Chiang Mai Province and Kok Saton community Loei Province (2) the factors that affect the satisfaction of tourists traveling in the Ban Nam Chiao community. Mae Kampong community and Kok Saton community (3) To present information that affects the sustainable tourism community development of the Ban Nam Chiao community. Mae Kampong community and Kok Saton community. The researcher used a mixed research method by studying tourism-related documents and in-depth interviews with leaders of the three communities and questionnaires on the opinions of 340 tourists. Structural equation analysis (SEM) was used with the program AMOS.
Findings are as follows: that factors affecting sustainable tourism community development in all three communities are: Maintaining the uniqueness of each community such as geographic value Emotional value social value Economic value and value of participation. And from the results of this study, the research results can be used to benefit the development of community tourism in the future. Including the importance of local community participation in planning and decision-making processes. and find ways to reduce negative impacts.
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Academic articles, research articles, and book reviews in the Ph.D. in Social Sciences Journal are author’s opinions, and not the publisher’s, and is not the responsibility of the Ph.D. in Social Sciences Journal Philosophy Association, Ramkhamhaeng University. (In the case that research is done on human, the researcher has to be trained in Ethics for Doing Research on Human Training and has to produce the evidence of the training).
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