Determinants of Loyalty for Foreign Tourists to Phuket Province, Thailand
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Abstract
This research article aims to (1) study the determinants of Loyalty for Foreign Tourists to Phuket Province Thailand, which consists of attitude, Subjective norm, Perceived behavioral control, Intention to revisit, Behavioral loyalty factors both at the overall level and at the level of measurement in empirical variables. (2) study the structural equation model with attitudinal causal factors, Subjective norm, Perceived behavioral control and intention to dependent factor is loyalty. By using the sample as of foreign tourists traveling in Phuket province with a total of 350 samples. In qualitative research, a sampling plan was carried out for foreign tourists visiting Phuket in 10 samples of 3-star to 4-star hotels, using the accidental sampling technique.
Findings are as follows: The Foreign Tourists to Phuket Province Thailand, which consists of attitude, Subjective norm, Perceived behavioral control has the mean at the high level, Intention to revisit is at the highest level. The analyzed model is foreign tourists traveling in Phuket province having the Goodness of-Fit Index of χ2/df = 2.820, RMSEA = 0.078, RMR 0.045, p-value = 0.000. The influence lines of all factors affect the loyalty of foreign tourists traveling to Phuket province. It was discovered that international visitors to Phuket Province had combination, indirect, and direct effect. Administrative issues that did not have a statistically significant positive impact, the correlation coefficient is high and moderate to compare, the findings of the framework model analysis are adequate, and the Harmonized Standards value seems to be very excellent. Intention factor and loyalty are strong, which indicates that Phuket Province is benefiting economically from meeting visitor wants.
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