Structural Effects of Knowledge Management, Innovativeness, Sustainability Management, and Competitive Advantage on Perceived Firm Performance of Fresh Market Entrepreneurs in the Eastern Economic Corridor
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Abstract
This research article aims to study the factors and the causal effect of knowledge management, innovativeness, sustainability management, competitive advantage on perceived firm performance of fresh market entrepreneurs in the Eastern Economic Corridor. By using mixed-method research. Quantitative research and questionnaire were collected from 325 owners, executives and employees from both private and public fresh market. Quantitative data were analyzed using the structural equation model (SEM) on a computer program. Qualitative
research and interview. The key informants were 11 owners and executives from both private
and public fresh market and and use inductive analysis methods. Finding are as follows; (1) the structural equation modeling was harmoniously consistent with the empirical data, with values χ2/df = 0.85, p = 0.98 and RMSEA = 0.00, explaining the variance of perceived fi rm performance by 82%. It was found that knowledge management
has the greatest infl uence through sustainable management (2) The qualitative research results
supported all aspects of quantitative research results.
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Academic articles, research articles, and book reviews in the Ph.D. in Social Sciences Journal are author’s opinions, and not the publisher’s, and is not the responsibility of the Ph.D. in Social Sciences Journal Philosophy Association, Ramkhamhaeng University. (In the case that research is done on human, the researcher has to be trained in Ethics for Doing Research on Human Training and has to produce the evidence of the training).
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