THE MODERATING ROLE OF SWITCHING COSTS ON SERVICE LOYALTY: THE TEMPORAL DIMENSION

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อินทกะ พิริยะกุล
ระพีพรรณ พิริยะกุล
นภาพร ขันธนภา

Abstract

This research aims to investigate the effect of time dimension from the time sequences of Structural Equation as canonical analysis correlation. Our study formulates the panel data onto the results of Yangon et al.’s research (2009), which consists of 3 independent factors: Satisfaction, Service Quality, and Service Value, 4 dependent factors: Repurchase, Applicable Behavior, Complaint Behavior and Customer Tolerance and the data was conducted during the period 2002- 2006. The analysis using multiple regression with the lag time of each independent factor and the exploration has found that only Satisfaction factor has one lag time for the predicting model of Repurchase, Applicable Behavior and Customer Tolerance with significant level 10 percent and 5 percent to society and the country.

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How to Cite
พิริยะกุล อ., พิริยะกุล ร., & ขันธนภา น. (2018). THE MODERATING ROLE OF SWITCHING COSTS ON SERVICE LOYALTY: THE TEMPORAL DIMENSION. Ph.D. In Social Sciences Journal, 8(1), 31–47. Retrieved from https://so05.tci-thaijo.org/index.php/phdssj/article/view/87492
Section
Research Article

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