Main Article Content
This research is primarily aimed at studying factors of success and performance in various field of the successful 3-star independent hotels business in Thailand by conducting the research in the mixed manner (quality and quantitative approaches) from the 3-star independent hotels in Thailand which certified by the Department of Tourism, The Ministry of Tourism and Sports 2016 and award-winning hotels in various fields, including from public or private sector agencies.The in-depth interview and questionnaire were used to analyze qualitative data (content analysis) and using percentage, mean, standard deviation, and T-test as well as confirmatory factor analysis to organize into groups of the components of the corresponding variables in the operation of the hotel with 30 issues.
The success factors of the 3-star independent hotels business include: (1) Staff (2) Good service standards (3) Hotel owners (4) Location (5) Marketing capabilities (6) Prices and (7) Hotel products. For the various operations, the hotel has a way to manage the relationship with customers, focusing on providing good service, being friendly and equal service. The marketing strategy shows that the hotels offer rooms are outstanding products. The emphasis is on maintaining the cleanliness of the room as well as the provision of facilities. Furthermore, to bring the technology you need and meet your needs with free wireless internet and to communicate with customers through email and social media.
Academic articles, research articles, and book reviews in the Ph.D. in Social Sciences Journal are author’s opinions, and not the publisher’s, and is not the responsibility of the Ph.D. in Social Sciences Journal Philosophy Association, Ramkhamhaeng University. (In the case that research is done on human, the researcher has to be trained in Ethics for Doing Research on Human Training and has to produce the evidence of the training).
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