Main Article Content
The purpose of this research was to (1) study the general state of health tourism in Nakhon Sawan Province; (2) study the health tourism behavior of the elderly in Nakhon Sawan Province; (3) study the health tourism public relations media information perception of the elderly in Nakhon Sawan Province and (4) study the relationship between the health tourism public relations media and health tourism behavior of the elderly in Nakhon Sawan Province.
The samples used in this study were 400 elderly people aged 60 years and over in Nakhon Sawan Province. Statistics used for data analysis are percentages, frequency distribution, mean and chi-square values for hypothesis testing.
The research found that Most of the samples were female 58.30 Percent, aged between 60-65 years old 44.80 Percent, Marital status 54.70 Percent, Education level was lower than bachelor degree 74.50 Percent, was retired 27.50 Percent, income less than or equal to 10,000 baht 44.30 Percent, had moderate health status 53.10 Percent. The health tourism behaviors were 63.00 Percent and 45.50 Percent preferred to visit the most natural attractions, 60.50 Percent of the tourists travel in the most economical way. Most of them are family members or relatives 81.30 Percent, are traveling with their families or relatives 77.00 Percent. The effect on health tourism public relations media information perception of health tourism behavior of the elderly was at a moderate level. The relationship between health tourism public relations media and health tourism behavior of the elderly found that personal communication had an effect on overnight stay in traveling. Radio broadcasting has the effect on the destination, travel behavior patterns, overnight stays and travel budgets. Internet media affects overnight stays on travel and travel budgets.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Academic articles, research articles, and book reviews in the Ph.D. in Social Sciences Journal are author’s opinions, and not the publisher’s, and is not the responsibility of the Ph.D. in Social Sciences Journal Philosophy Association, Ramkhamhaeng University. (In the case that research is done on human, the researcher has to be trained in Ethics for Doing Research on Human Training and has to produce the evidence of the training).
Buhalis, D. 2000. Marketing the competitive destination in the future. Tourism Management, 21(January), 97-116.
Chanina, O., Khunchumnana, P., Amphansookkoa, S., Thongyaia, K., Pearce, J. P. L., & Lee, U. (2005). Developing the travel career approach to tourist motivation. Journal of Travel Research. 43(3), 226-237.
Cohen, E. (1972). Towards a sociology of international tourism. Social Research, 19 (January), 164-182.
Constitution of The Kingdom of Thailand, B.E. 2550. (2007). Principles of elderly assistance, Part 5, Section 53. Bangkok. [In Thai]
Esichaikul, R., & Songsoonthornwong, C. (2009). Tourism promotion for senior tourists from Europe to Thailand. Bangkok: Sukhothai Thammathirat University Press. [In Thai]
Loedlukthanathan, S. (2011). Development health tourism route for old age pensioner. Bangkok: Chandrakasem Rajabhat University, Research and Development. [In Thai]
Ministry of Public Health. (2016). Health promotion for Thai elderly. Retrieved March 31, 2018 from https://hp.anamai.moph.go.th/soongwai/statics/about/soongwai/ topic006.php [In Thai]
Ministry of Public Health. (2017). Population statistics. Retrieved March 31, 2018 from https://odpcddc.moph.go.th/DataCenter/RR506/popprovince.php?codeprovince=60 [In Thai]
Nakhon Sawan Provincial Administrative Organization and Chamber of Commerce. (2007). Guide to travel at Nakhonsawan. Nakhonsawan: Tid Tang Karn Pim Nakhonsawan. [In Thai]
National Statistical Office. (2014). Survey of travel behavior of Thai people 2014. Retrieved March 31, 2018 from https://service.nso.go.th/nso/nsopublish/themes/Files/TravelRep57.pdf [In Thai]
Odklun, P. (2016). The elderly theory. Retrieved March 31, 2018 from https://223.25.19799/bcnuold/%E0%B9%84%E0%B8%9F%E0%B8%A5%E0%B9%8C%E
Onarun, K. (2010), Factors affecting domestic tourist behavior of senior Thai citizens. Master's thesis economics (business economics), Kasetsart University. [In Thai]
Nimhiranwong, S. (2001). Factor, preefence for internal tourism, elderly. Master's thesis education (population education), Mahidol University. [In Thai]
Pender, N. J. (1982). Health promotion in nursing practice. New York: Appleton-Century- Crofts.
Rinsri, J. (2006). Principles of public relations. Nakhonsawan: Nakhonsawan Rajabhat University Press. [In Thai]
Rodkhen, K. (2011). A study of motivation to choose destinations and expectations of elderly visitors to the tourist. Case studies in rural areas, Nakhon Sawan Province. Master's thesis business economics and communication, Naresuan University. [In Thai]
Rodneuma, P., & Piangpis, S. (2015). Guidelines on health tourism management for middle eastern tourists in Phuket province. Procedia Computer Science, 65, 1146-1153. [In Thai]
Rontos, K., Papanis, E., & Kitrinou, E. (2011). Analyzing tourist’s profile, holidays’ characteristic and perceived tourist cost at Lesvos, Island, Greece. Journal of Management Sciences and Regional Development, 7, 25-48.
Saks, A. (2012). Helsinki’s image as a tourism destination in St. Petersburg. Journal of Business Tourism. Retrieved March 31, 2018 from https://www.theseus.fi/handle/10024/47672
Siriphanit, B., (2011). Change and prepare for elder. Retrieved March 31, 2018 from https://www.thailocaladmin.go.th/1about/vision.jspprepared/ topic002.php [In Thai]
Srisaard, B., (1995). Statistical methods for research (2nd ed.). Bangkok: Suweeriyasan. [In Thai]
Swarbrooke, J., & Horner, S. (1999). Consumer behavior in tourism. Oxford: But-Terworth Heinenmann.
Thaweesri, C. (2008). Health tourism. Retrieved March 31, 2018 from https://www.l3nr.org/posts/166878 [In Thai]
Thiensiri, J., Wandee, C., Bunyanuphong, S., & Sangkakorn, K. (2012). Slow tourism market potential evaluation for elderly tourist in upper north region of Thailand. FEU Academic Review, 6(1), 49-62. [In Thai]
Tourism Authority of Thailand. (2003). Tourism Development. Bangkok: Author. [In Thai]
Tourism Authority of Thailand. (n.d.). Seasoned travelers to the four tributaries and royal pool. Nakhonsawan: Nakhonsawan Tourism Office. [In Thai]
United Nations. (1982). Report of the world assembly on aging. Vienna: Author.