ปัจจัยที่มีอิทธิพลต่อการยอมรับระบบการชำระเงินแบบพร้อมเพย์

Abstract

The objective of this study was to explore factors and behaviors that influenced the acceptance of Prompt pay payment system. The sample group, selected by convenience sampling, was 400 Prompt pay payment system users in PathumThani province. Statistics used to analyze data were descriptive statistics consisting of frequency, percentage, mean and standard deviation; and inferential statistics comprising Independent Samples t-test, One-way ANOVA, Least Significant Difference (LSD),and Multiple Linear Regression at a statistically significant difference of 0.05. The results revealed that most of the respondents were single female aged 31-40 and have been employed by the government sectors and state enterprises. It was also found that their awareness of the system usefulness, its user friendliness, and all aspects of their using behaviors were rated highly important. The hypotheses results showed that the respondents’ occupation and marital status affected the acceptance of Prompt pay payment system in the aspect of user friendliness. Their behaviors of using the system including payment channel, necessity to use the system, and social influence had an impact on the acceptance of Prompt pay payment system in the total aspect. Particularly, their necessity to use the system was rated the most influential. Considering the usefulness of the system, it was found that the most influential aspect was the payment channel.