Factors Influencing Marketing mix Customer’s Decision Making At HRH Princess Mahachakri Sirindhorn Medical Center

Authors

  • สมปอง ประดับมุข คณะบริหารธุรกิจ มหาวิทยาลัยเทคโนโลยีราชมงคลธัญบุรี

Keywords:

service marketing mix factors, decision, hospital

Abstract

The objectives of this survey research were to personal factors influencing marketing mix customer’s decision making at HRH Princess Mahachakri Sirindhorn medical center

                     Sample sizes are person have been to the service at HRH Princess Mahachakri Sirindhorn medical center payment by cash for 400 persons.  The research tools used were questionnaires and the data were analyzed using descriptive statistics, namely, frequency, percentage, mean, standard deviation, and inferential statistics consisted of Independent Samples t-test, One-Way ANOVA.

                    The study indicated that personal factors such as occupation and income did not affect decision making at HRH Princess Mahachakri Sirindhorn medical center. with statistical significance level of 0.05.

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Published

2019-06-14

How to Cite

ประดับมุข ส. (2019). Factors Influencing Marketing mix Customer’s Decision Making At HRH Princess Mahachakri Sirindhorn Medical Center. Pathumthani University Academic Journal, 11(1), 81–90. Retrieved from https://so05.tci-thaijo.org/index.php/ptujournal/article/view/180489