Organizational Communication of the Software Industry Promotion Agency (Public Organization)

Abstract

The objectives of this research were to study 1) the forms of organizational communication used at the Software Industry Promotion Agency (SIPA); 2) SIPA employees’ satisfaction with the organizational communication; 3) SIPA employees’ demand for organizational communication; 4) problems with SIPA’s organizational communication; 5) the relationships between SIPA employees’ demographic factors and their level of satisfaction with the organizational communication; and 6) the relationships between SIPA employees’ demographic factors and their demand for organizational communication. This was a survey research. The study population and sample population was 96 employees of SIPA (a public organization), including 3 administrators. The sample population was chosen through purposive sampling. Research tools employed consisted of a questionnaire and an interview form. Data were collected by administering a questionnaire and through in-depth interviews. Quantitative data were analyzed using the statistics of frequency, percentage, mean, standard deviation, t-test, ANOVA, and Fisher’s Exact Test. Qualitative data were analyzed using descriptive analysis. The results showed that 1) organizational communication within SIPA were mostly formal communications, two-way communications, and inter-departmental communications using the media of telephone, e-mail, Line, Facebook and the intranet. 2) The samples were highly satisfied with organizational communication. 3) The samples had a high level of demand for organizational communication. 4) Problems with organizational communication were that news was sometimes not current, the media were not always modern, employees sometimes lacked skills for analyzing news and information and employees sometimes lacked skills for utilizing new media. 5) There were statistically significant relationships (p<0.05) between the demographic factors of sex and educational level and employees’ level of satisfaction with SIPA’s organizational communication. 6) There were statistically significant relationships (p<0.05) between the demographic factors of sex, age, educational level, work duties, length of time working at SIPA and employees’ level of demand for organizational communication.