การพัฒนาธุรกิจสตาร์ทอัพสู่ระดับยูนิคอร์นของธุรกิจไทย

Abstract

This research aims to examine obstacles and factors affecting the improvement of potential of Thai startups to reach unicorn level, via eight Thai startups which have the highest fundraising in 2020. Data collection can be divided in to two methods: 1) collecting via an online survey from a group of 1,015 Generation Z individuals who dream of being business owners selected by the convenience sampling, and using logistic regression for data analysis and 2) in-depth interview of five startup owners.

            According to the survey, as Omise and aCommerce are the most potential companies to become unicorns, they are used for analysis and the results indicate that both startups demonstrate four similar significant variables to enhance potential to become unicorns: 1) scores of knowledge in running a business, 2) the behavior of customers in a mobile-first era, 3) increasing goods and services, and 4) repurchasing. The in-depth iterview shows that inadequde funds can decrease the potential of competion with big companies; however, many startups have adopted technology to increase users and extend market rapidly. The study recommends that government should update and relax laws and regulations to enhance fundraising among Thai startups. For further studies, startup entrepreneurs, fundraising of startups, laws and regulations related to startups need to be examined in order to explore Thai startups in other extends thoroughly