EFFECTS OF WORK MOTIVATION AND DESIRABLE BEHAVIOR OF EMPLOYEES ON PRODUCTIVITY OF STAFF AT A CAR DEALERSHIP AND SERVICE CENTER IN PATHUM THANI PROVINCE

Abstract

The objective of this independent study was to examine the effects of work motivation and desirable behavior of employees on the productivity of staff at a car dealership and service center in Pathum Thani province. The sample group used in this study comprised 276 employees of a car dealership and service center in Pathum Thani province. The instrument used to collect data was a questionnaire. The statistical methods used to analyze the data were descriptive statistics: frequency, percentage, mean, standard deviation, along with inferential statistics: independent samples t-test, one-way ANOVA, and multiple linear regression.

The study results showed that work motivation, in the dimensions of work completion, recognition, work itself, responsibility, company and administration policies, relations, salary and compensation, and job security all demonstrated influences on employee productivity at a car dealership and service center in Pathum Thani province at a statistically significant level of .05. Furthermore, it was found that desirable behavior of employees in term of the altruism, courtesy, civic virtue, and conscientiousness influenced the productivity of staff at a car dealership and service center in Pathum Thani province at a statistically significant level of .05.